The Digital Dialogue

There are many sources for great information on the web about how to use Digital Marketing for your business.  In addition to our own postings, we use our Fab 5 postings to share articles and experts we feel provide great original ideas and insights on a certain topic.  These articles will address a range of topics, from the strategic to the tactical, and they will help expand your knowledge of how to use LinkedIn for your small business.

LinkedIn As A Marketing Tool

If you are trying to understand how to use LinkedIn effectively for your small business, you can turn to a series of short videos that FedEx and LinkedIn produced specifically to help business owners like yourself. 

How Epic Is LinkedIn As a Marketing Tool?

Some pundits originally said that LinkedIn and Twitter were too late to the social media game when they were first launched, because Facebook was already there doing social media.  People began to realize that this assessment was too simplistic when they discovered that social media is about multiple networks and multiple ways of communicating.  The professional network space is extremely valuable, and no one does it better than LinkedIn.

LinkedIn is often an afterthought for many small businesses when they begin to work on their social media.  They wonder, “Is LinkedIn useful” and “what are the benefits of LinkedIn for business?”  However, with a bit of effort, a small business can make a great entrance to LinkedIn.  Here is a great recent blog post from Lisa Barone on Small Biz Trends that gives some excellent steps you can take to get yourself started on using Linkedin as a marketing tool.  In it, the author outlines these key steps:

How Is LinkedIn Useful for Small Business

LinkedIn is a professional social networking site where you can network with clients, partners, and others in your industry, refine and define your brand, advertise, create industry groups, and enter into discussions with business leaders like yourself.