Last December 14, 2015, Google launched a new feature that changed the way the Search Analytics Report looks and functions. This move is a solid proof that the search giant keeps innovating to improve the user experience and revolutionize performance monitoring. Webmasters and app developers can now track their “Install App” button clicks and impressions.
Applications proved to be an invaluable tool for business owners who want to increase their customer base, website traffic, and conversion rates. These apps help clients find a store or branch in a particular location. A business app also makes getting information or ordering goods using a mobile device easier. Of course, these are only possible if the end user downloads and uses the application. That’s where the Install App button on mobile search results comes in.
Earlier in 2015, Google announced that they’re planning to display apps that are relevant to the query made by a user on an Android device. Business owners who implemented App Indexing have seen an increase in the number of clicks made to their “Install App’ button, which Google displays or suggests on mobile search results.
App-earance Monitoring Made Easy
Zineb Ait Bahajji, a Webmaster Trends Analyst for Google, announced on December 21 that they’ve added a new filter called Search Appearance to the Search Analytics Report. According to her, the new feature will allow webmasters to view “Install App” button data.
It seems Google is trying to make things a little easier for webmasters, app developers and business owners. But as you would notice, there’s a catch. This feature displays the number of app install button’s appearance and clicks, but it isn’t capable of showing how many users actually downloaded the app. In the meantime, webmasters can use the data to improve the way they present and market their applications. It’s also important to note that only the webmasters with Android apps verified in the Google Search Console can use and maximize the new feature.
To give you a clear idea of the benefits, here’s what Search Appearance can do:
- Show the number of times the “Install App” button appears on mobile search results
- Show which search queries caused Google to display the “install app” button
- Allow webmasters to filter the data by country, keyword, etc.
- May increase the number of clicks and impressions displayed in the Search Console Analytics report
- Help webmasters and app developers improve their content and marketing strategies
Here’s a comparison between the old (left) and new (right) Search Analytics Report:
The Domino Effect
Wondering what Search Appearance can do for your business? Most SEO firms agree that this new feature would help many businesses grow. The more frequent your app appears on mobile search results, the more likely users will download it. That means more sales, value, and revenue for your business.
Users can access the content of your app and use it to their advantage. They can find your store, play your game, buy your products, or hire your services using their mobile device.
What Do Experts Say?
Since its unveiling, the Search Appearance feature has been receiving good reviews from webmasters across the globe. Google’s Zineb Ait Bahajji is also busy answering questions and explaining things to the top commenters.
Google continues to make things better and easier for webmasters, app developers, and business owners. This is in line with their ultimate goal of providing the best search results and experience to online users. If your app isn’t verified in the Google Search Console yet, do yourself and your business a favor. C1 Partners, the premier Denver Internet marketing firm, is here to help you.