There are many sources for great information on the web about how to use B2B LinkedIn Marketing for your business. In addition to our own postings, we use our Fab 5 postings to share articles and experts we feel provide great original ideas and insights on a certain topic. These articles will address a range of topics, from the strategic to the tactical, and they will help expand your knowledge of how to use LinkedIn for your small business.
How To Use LinkedIn Effectively – Profile Completeness
Source: LinkedIn Blog
Date: February 14, 2012
We often make changes to B2B LinkedIn to improve the experience based on feedback from our members. Today, we’re introducing two changes to the Profile that may have an impact on your completeness score.
First, the Profile will put more emphasis on Skills and Expertise. This means you can showcase your areas of expertise to easily connect with people that have similar skills or with companies looking for subject matter experts.
LinkedIn As A Marketing Tool – 6 Tactics for Awesome ROI on LinkedIn Ads
Source: Search Engine Watch
Date: September 30, 2011
When it comes to targeting strategies for LinkedIn, you need to know the various demographics, locations, and vocations of LinkedIn users. Once you’ve done that, you need to take this information and determine an advertising strategy that will be appropriate for this audience and generate an awesome ROI.
When you are developing an ad strategy for this network, you need to consider who is on LinkedIn and why they are there. LinkedIn draws a more professional crowd. When people visit LinkedIn they have a wide variety of objectives, but they tend to be business related.
Is LinkedIn Useful? The Lowdown on Current LinkedIn Stats
New updated LinkedIn user statistics for2012. Executives from every Fortune 500 company are on LinkedIn, 50% of all LinkedIn users are business decision makers within their company.
Benefits of LinkedIn For Business –
LinkedIn for Lead Generation
Source: Marketing Sherpa
Marketers frequently cite LinkedIn as one of the most valuable social networks to incorporate in a marketing strategy. But even marketers who have LinkedIn on their radar screens still wonder how to participate. What works, what doesn’t, and what should you expect?
When the recession deepened last fall, Jason Rushin, Director, Marketing, Quantivo, needed to broaden the focus of his team’s marketing efforts. The company’s behavioral analytics tools had been originally positioned for retailers, but as the economy took its toll on that sector, the team wanted to expand its focus on the Web analytics and business intelligence markets.
B2B LinkedIn Best Practices – The Ultimate LinkedIn Cheatsheet
Date: October 7, 2011
With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.
The truth is, LinkedIn can be extremely useful — especially when you’re aware of all the little hidden tricks that don’t get nearly enough exposure as they deserve. To help you master LinkedIn, below is our ultimate list of 21 awesome tricks you’ve likely overlooked.