Fab 5: SEO, SEM, and Search Marketing Articles
Each week we aim to bring you 5 great articles we have found that will help you with different aspects of one of the key areas of digital marketing. Today's topic is "SEO, SEM and Search Marketing". We have articles for B2B marketers on topics ranging from mobile search to user-generated content is changing SEO to local search to SEO tools. As always, we love to hear your feedback, so please comment.
Search Engine Watch
September 15, 2011
Search engine optimization is a critical part of the B2B marketing mix. SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook. Despite this, SEO may remain outside of the planning of an organizations’ marketing initiatives.
To read the full article, click here.
September 14, 2011
Everyone knows that optimizing your website, press releases, and blog posts for search engines make it easier for people to find your site and improve traffic. It’s less well known that search engines like Google and Bing change and update their algorithms regularly. If you’ve noticed a recent change in the visibility and ranking of your site or blog, it may be because of recent changes in Google’s algorithms.
To read the entire article, click here.
August 23, 2011
Google is at the social game again with the recent unveiling of Google+, a big bet for the company and an effort to show that it can keep up with Facebook in this increasingly important space. However, it’s important to recognize that the launch of Google+ is not just a run at Facebook — it’s a reflection of the increasing importance the company places on social signals in how it indexes, ranks and presents information to consumers.
To read more, click here.
Hubspot Inbound Marketing Blog
September 14, 2011
The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? You do everything in your power to get your website in the top search engine ranking positions! And luckily, there’s a lot you can do to tip the scales in your website’s favor. From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local searchso you can dominate the SERPs.