Commenting on blogs is a great way to enhance and elevate discussions and to position yourself as a thought leader in your niche, as well as an engaging way of marketing. However, few companies take advantage of it. As a result, this technique is underutilized and underrated, so few companies engage with and comment on relevant blogs to help reach their marketing objectives.
Here are some ways that blog commenting can boost your digital marketing:
Blog comments often will incorporate keywords that your potential leads are searching for. Increasing comments with keywords will enable your leads to find you more easily. However, be careful: it is not a best practice to load your comment with keywords and a link—this is frowned upon. Write a comment that continues the discussion, and if a link is relevant, post it! You are doing them a favor. Additionally, if the blog is considered credible in the eyes of search engines, you can possibly increase your position in organic search results as more people click on your website and therefore increase visits to your site.
By commenting, you raise the level of awareness of your brand. Commenting puts you in places where your leads are doing research. Carefully select the right blogs for your target customer, and actively comment on those blogs. When they see your useful information, they will track back to your website.
Establish Thought Leadership:
Providing insightful, thought-provoking comments differentiates you as a thinker in your niche. People begin to seek out your perspectives and look to you to lead the thinking in your market.
Direct Readers to Your Blog:
Readers are willing to follow someone whose thoughts they find useful. Appropriately using links back to your blog will guide them to your website and your product.
Blogs are places where you can begin a discussion with your customers. Doing so appropriately and in a useful fashion will enable you to open and develop relationships with potential customers.
Be sure to comment with care. Remember to do so in a manner that is useful to the customer, but doesn’t openly advertise your own product or company. Where and when appropriate, provide links back to your own materials. Potential customers who find the information useful will be likely to follow further to your website.