The SEO world is so big that startups have several ways of finding success in its niches. You can focus purely on link building and cleaning, or you can assist websites with penalty recovery. These are the usual first routes that companies go down on their journey through the search engine algorithms. But, there’s always the option of going even deeper into the technical side of things.
Going Into the SEO Toolshed
One service that has proven to be indispensable to virtually every online marketing effort, not just in Denver, but the world, has been tool building. SEO tools are a general category of online application designed to make at least one part of the process easier to do.
These tools can measure the pixels of the Meta data, analyze the health of links, monitor the traffic on certain pieces of content, so on and so forth. Companies have relied on these tools to provide better services to their clients. But, now there are so many of them, it’s hard for some webmasters to decide which ones they really need.
Because of this problem, we’ve decided to compile a list of both free and paid SEO tools that have become known for doing their jobs reliably.
The SEO Version of the Hammer
The first set of tools that SEOs of every stripe need to know about are the technical SEO applications that the search engines provide themselves. These are Bing Webmaster Tools and Google Analytics (Google has a bunch of other more specialized tools, but let’s tick to the basics for now).
Both tools are designed to track a website’s visibility on their respective SERPs, though they show the data in different ways. Bing shows a list of how many times a selection of keywords appeared in their search, while Analytics also tracks CTR rate, Impressions, and the site’s average position.
Spotting Cracks in the Links
The second tool we included is a link fixer’s dream come true. Check My Link is a chrome extension allowing webmasters to check a page for broken links with the click of a button. The tool shows broken links in red, and the healthy ones in green for a visually appealing layout. It should look something like this:
Getting it Right on Square One
Keyword research is one of the foundations of SEO, and getting this part right decides the success of everything else. It may look easy, but the pressure of the campaign alone has caused some individuals to crack. Fortunately, there are several tools that help very capably in that area.
Our favorite from all the possible options is Google Keyword Planner, just for the reason that all the data comes from the horse’s mouth itself. It gives you all the usual data like the search volume, but it also shows you the chances that you have at converting keywords.
Looking at the competition and estimated bid columns are good indicators of how in demand a certain keyword is, and there’s only one reason why so many Denver online marketers would want to own it.
These are just a few of the basic and user-friendly options that every webmaster has at their disposal. There are literally hundreds more with more specialties, and focusing on other aspects of the business. But, to learn about all of them, you’ll need someone who’s been in the industry for years to act as a guide. We can be that partner, and help you make waves with your SEO efforts faster.