A 2010 Report by SEMPO stated that Search Engine Optimization (SEO) industry is worth more than 16 Billion. It’s now 2016 and the industry has grown so much. Imagine how much money it generates every year. As such, there’s a bigger demand for digital marketers or SEO specialists these days.
There are many opportunities in the search industry. You can focus on optimizing websites or explore roles related to content creation and marketing. The game always changes and becomes more and more interesting as time flies. The complex, unpredictable nature of SEO makes more people eager to learn about it and be good at it. The road to fame, success, and fortune, however, is never easy.
In the game of SEO, you are likely to win if you mastered (or at least have) these important skills and characteristics:
Of course, you need some technical skills to get started. A good understanding of how search works, along with the factors that affect website rankings, makes a big difference.
Some of the terms and processes you need to know include:
- Coding (HTML)
- Schema markup
- Server configuration
- Mobile optimization
- On-page and off-page optimization
- Local SEO
- Google Search Console (formerly Google Webmaster Tools or GWT)
Writing, Optimizing, or Promoting Content
While having at least one of these is acceptable, especially if you’re a newbie, things would be a lot easier if you do all three. You can write unique, high-quality content optimized for the search engine and your target audience, and distributed to the right channels or platforms.
Analytical and Strategic Thinking
SEO involves plenty of data, which you need to gather, analyze, apply, and present to your team and your clients. A good SEO specialist can work with numbers, figures, and databases under extreme pressure. You must have the analytical brain and a strategic way of handling large amounts of data at hand.
You must be ready and capable of performing the following jobs:
- Keyword research
- Site audits
- Performance and traffic analysis
- Competitor benchmarking
Managing Your Projects and Your Clients
Project or process management means getting things done right and on time to achieve the best possible results. Constantly doing this is key to ensuring strong and lasting relationships with clients. Make informed decisions instead of implementing quick but sketchy solutions that could only harm your client’s campaign and reputation in the end. Set expectations properly and make your clients aware of the risks and the rewards.
A Good Understanding of the User Experience (UX)
A good SEO or candidate for SEO-related job knows about user behavior and intent. Google discussed how important user experience is in ranking websites, particularly the mobile friendly ones.
Passion, Curiosity, and Willingness to Adapt
You must have a genuine passion for optimizing and helping brands to thrive in the SEO industry. Digital marketing agencies look for curious and versatile professionals. Be proactive and open for suggestions and criticisms. Treat every day as a new opportunity to enhance your skills and learn new ones.
Keen Eyes for Details
Successful SEO professionals are detail and goal oriented. They know how to look at things on different angles and focus on even the smallest details. Quality work comes when you care and do something about everything that affects the result. There is so much to learn. Always read to stay on top of things.
These are just some of the many things you need to learn and have in order to become a successful SEO specialist.
Are you ready to forge a career in SEO or get better at it? Talk to the team of experienced SEO specialists at C1 Partners to get more information or friendly advice. We’ve been ranking websites and helping brands grow for many years. Exchange brilliant ideas with one of the leading SEO companies in Chicago, San Diego and Denver. Better yet, allow us to share some winning tactics with you so we can all thrive in this ever-changing but interesting industry.