I received an email question today, and decided to answer it here. (which, by the way, is a great way to come up with blogs for your business)
The Question About Local SEO
Hello, I came across some of your Youtube videos and they were spot on with the information on link building etc..! I operate a small Internet Marketing company in Florida and one of our biggest struggle is dealing with Google’s ever changing algorithm and how it impacts our work on a monthly bases around Search and Local listings.
When it comes to SEO, especially with Local Business Listings (Places), apart from completing the profile 100%, what else do you guys look at to create better indexing for your clients? Thanks in advance for your time! But I would like to get your input!
If the market is competitive at all, the site needs to be well optimized and integrated with the local Google+ profile. This is more than just making cerrtain schema’s are setup and the address is on the site and matches the Google listing. This means everything you would do to SEO a site needs to be done, including on-site and off-site efforts. Although if you only want to be optimized for the local search you can focus on local citation building efforts with a bit less of the work on the traditional SEO required to show up in the organic.
We recommend working on ranking the site for both Local and traditional SEO because the local does not only show up when someone searches “city + service” in the Google search. For example, when you search ‘Denver SEO’ or ‘SEO Denver’ my company usually comes up number one, but since there are no local results (and we are getting ready to move our offices officially to downtown Denver) we do not put much effort into the Google Local listing optimization for our company.
Other searches like ‘denver car accident lawyer’ often do not bring back local results, so we make sure our client ranks well for both organic and local for these types of searches. ‘denver car accident lawyers’ does bring back local results (at least today), so you just never know what Google is going to bring back. Our client is ranked in the top 1-5 organically for these two searches (and many others that are just as competitive) and in the top one or two in the maps section.
Some traditional link building is usually important for ranking in the local, but citations are necessary, more directly affect local rankings but have little positive effect on traditional SEO efforts. You can get citations from traditional sources like MOZ Local’s centralized source for this (which is only $50), and also by making sure many local listings are claimed like Yelp!, Google, Bing, Facebook, LinkedIin and possibly others.
However, if your competitors have all the same links as you, you have to find ways to differentiate your business with additional citations that are of high enough quality to make a difference. We do offer a service that provides this additional type of citation building and it works well for local optimization in the most competitive markets, including for legal searches like the ones mentioned above.
To inquire about our local optimization services give us a call or shoot us an email today.
Follow Up Question and Answer Regarding Yext and Moz Local
Thanks for the response! You mentioned MOZ Local for the local submissions… Have you tried Yext? Any thoughts on one opposed to the other?
Moz is purely a way to signup in one place for Neustar, Axciom and infoUSA. Over time this increases citations and should have a positive affect on Local Rankings. Yext is a bit different, because you pay to get on their specific network. I have very little experience with Yext. I have not heard of anyone profiting from Yext Advertising, so I hesitate to recommend it. Whenever we provide, SEO, PPC or even directory advertising we track things at the Cost Per Customer Acquisition Level. So I have examples of profitable Google Adwords campaigns, Bing Campaigns and SEO efforts, but none for Yext or Yelp for that matter. There may be some good stories out there, but none that I have heard of that I could rely upon.