LinkedIn is often an afterthought for many small businesses when they begin to work on their social media. They wonder, “Is LinkedIn useful” and “what are the benefits of LinkedIn for business?” However, with a bit of effort, a small business can make a great entrance to LinkedIn. Here is a great recent blog post from Lisa Barone on Small Biz Trends that gives some excellent steps you can take to get yourself started on using Linkedin as a marketing tool. In it, the author outlines these key steps:
- Create/Claim a Page
- Get Your Employees On LinkedIn
- Follow Relevant Companies
- Build Followers To Your Page
- Stay Active
How To Build A Rockin LinkedIn Site
Let’s face it: Too many of us spend a lot of time actively ignoring LinkedIn. We don’t intend to, it’s just not as flashy as some of the other social networks. But if you haven’t checked out the business social networking site lately, it’s time to stop ignoring LinkedIn and go back. Because the site has added a host of new features in recent months that have helped transform it from a static resume site to a full-blown business networking site that SMBs will want to take advantage of.
One feature small business owners want to specifically be aware of is the ability to create company profiles on the site. By claiming and building out your profile, SMBs will be able to increase your company’s prominence on the site, help prospective employees find you, and use it as your own personal recruiting network. If you’ve ever had to hire locally, you know important this is.
So how can small business owners take advantage of this new feature? Here are five easy tips to get you started.
Want to learn more about how to use LinkedIn for your business? Download our FREE LinkedIn TipSheet!