Only 10% of small businesses use Twitter, but companies that do have seen extraordinary success in the last couple of years! More than 200 million people are on Twitter, and that number will continue to grow.
Why is that they are so successful? It’s simple – they connect with their customers. Customers are increasingly using social media to find what they need, and small businesses need to incorporate social media into their business plan in order to reach those customers.
For the uninitiated, Twitter allows you to post brief messages of 140 characters or less to your followers. So why don’t more businesses use Twitter? Two reasons really – first they don’t know how to use it, and second they aren’t sure how to fit it into their day. Most businesses use Facebook, but are at a loss of how to use Twitter and how to use it effectively.
This series of posts will provide a series of helpful hints, tips, cautionary fails, and real-life examples of companies that use Twitter successfully, including:
- Twitter for Small Business: 5 Ways to Get Noticed!
- Beware Twitter for Small Business – Funny Business Tweets!
- Twitter That’s Too Big to Print – a Twitter Infographic
- Twitter and SEO
- Set up Twitter for your small business
- Develop your network on Twitter
- Examples of small businesses on Twitter
- Best practices for small businesses on Twitter
Benefits from Twitter For Small Businesses
It’s deeper than just connecting with customers. Twitter enables companies to do many things, and here is a summary of what we see are the main benefits.
- To engage with customers.
Twitter is a means for you to quickly and directly communicate with your customers, helping to educate them about the market, and position your business as a leader.
- To establish your brand.
By communicating with a consistent tone and message, you are able to establish your brand in a cost effective manner.
- To Stay on Top of your market and industry.
Twitter enables you to listen and learn about the news and happenings in your market.
- To Share News.
It is a rapid press release system – you can share news about your company, your industry, or the broader market.
- To solve customer issues.
Twitter allows you to listen to customers and their complaints, and you can directly respond to specific customer issues, as well as more broadly address complaints that have come up in your customer base.
- To Network.
The more active networkers and thought leaders in your market will often have a presence on Twitter, and by following them and interacting with them, you are able to better network in your industry.
- To Sell.
You can quickly post product launches and sales offers to your customers, as well as potential customers.
Has your small business had success using Twitter? How are you using it? If not, what is keeping you from getting started? If you are on Twitter, we like to connect with you at @c1partners.