Keyword Targeting

Keyword Research

Tools, Strategies & Methods

Keyword Research Process

  • Step 1: Developing Your “Core” Keywords
  • Step 2: Using Your Keyword Tool
  • Step 3: Organizing and Refining Your List

Why Do Keyword Research?

  • Market Research
  • Digital Marketing Activity
    • Pay Per Click
    • Search Engine Optimization
      • Short tail
      • Long tail
    • Social Media
    • Blog Topics
    • Email Marketing
    • Domain Name Decision
  • Traditional Marketing
    • Naming Your Business or Product
    • Offline Marketing Efforts
    • How You Talk About Your Business

Keyword Research Tools

  • Google Trends
  • Google Adwords’ Keyword Planner
  • Bing/Yahoo!
  • Wordtracker
  • SEOBook
  • Hubspot
  • Spyfu
  • SEOMoz
  • SEMRush
  • Keyword Discovery
  • Ispionage
  • Majestic SEO

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