Blogging For Business

Your blog is a marketing asset that is critical to driving traffic to your website and for positioning your company as a thought leader in your market.

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The Process

Generate Blog Content

Finding topics to blog about is one of the most common challenges that digital marketers face.

Determine Frequency

Your goal should be to blog at least once per week, and ideally more often.

Write and Optimize Your Blog Post

Now that you have topics, keywords, and content to use, it is time to draft your blog posts.

Promote Your Blog

There are lot of blogs out there, so if you want to stand out, you will need to make the effort to promote it.

Measure and Analyze

It’s a waste of your time if you blog but don’t measure and analyze your results.

Checklist

  • Review Resources

  • Determine Target Keywords

  • Set Editorial Calendar

  • Catalog Content

  • Write Blog Post

  • Measure and Analyze Your Blogs

Many equate the blog as the “accelerator pedal” or “throttle” for your car. Want more traffic? Blog more. Want less traffic? Blog less.

Before getting started, there are a few things to remember about blogging for business.

  • First, frequency matters. You should blog at least once per week, and if possible, 2-3 times or more per week or more.
    Research has shown that businesses that blog at least 16 times a month have twice as much traffic as those that blog less than four times per month.
  • Second, optimize your posts. Use targeted keywords to drive your topics, and then optimize your blog posts like you would optimize your website pages.
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