Effective SEO is trending to understand how the different facets of a brand’s digital strategy, such as Social Media, play together to establish an authoritative, relevant and credible digital footprint.
The questions to ask are, is my website captivating, how good is the content it provides, and how are people interacting with my brand and its content?
Social media interaction is a significant indicator that shows how well a brand is at establishing online collaboration and will likely be a much more significant element for determining rankings in the future.
Google confirms that it doesn’t use social signals as a part of its core algorithm, yet it has hinted that social may impact secondary signals for ranking. Thus, SEOs believe it is now more important than ever for businesses to be interactive and well displayed across many social media sites, as well as establish collaboration within social media communities.
An important SEO practice is link building, the concept that third party link volume is similar to a ‘democratic vote’ to determining the authority and popularity of sites for given search terms. Google’s most recent ranking updates further substantiates this claim, and links are growing in importance for rankings. In the days before widespread social media, this made sense for content syndication. Previous best practices dictated that people would share and interact with content by writing blogs about them or posting on their site to share that content.