Why Local SEO is Important

As a small to medium-sized business operating firmly within the digital age, you’ve no doubt already come to realize just how important SEO (search engine optimization) truly is. The vast majority of all online experiences still begin with a search engine and Google handedly leads the pack in that regard. The right SEO campaign doesn’t just help you attract the right type of attention – it also makes it easier than ever to connect with the people who matter the most to your brand.
 
However, one thing that many people don’t realize is that there is something even more important today than larger SEO – local SEO, to be exact.
 
Consider for a moment the fact that the vast majority of adults in the United States own a smartphone – and that each of those powerful little devices comes with a GPS chip embedded inside. While it may have started as a way for users to get turn-by-turn directions between any two points, this GPS functionality built into the mobile landscape has grown into something much more powerful – particularly as far as mobile marketers are concerned.
 
Also consider the fact that an incredible 50% of people who do a local search on their smartphone tend to visit a store within one business day. When you also acknowledge that an incredible 87% of smartphone owners use a search engine like Google at least once a day, you begin to get an understanding of why improving your local SEO game needs to become a number one priority sooner rather than later.
 
This also underlines the importance of citation building – a technique that can help you take your local SEO efforts to the next level.

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The Power of Citation Building

Citation building in terms of local SEO is, essentially, exactly what it sounds like. It involves making a concerted effort to get your business’ name, its address and phone number and other relevant pieces of contact information on as many pages as humanly possible. If someone in your city wants to know exactly where your business is located, it makes perfect sense that you’d want to make it as easy as possible for them to find this information. The true power of citation building, however, goes one step further.
 
Citations help boost your SEO much in the same way that backlinks do. However, unlike backlinks, citations don’t actually need to be linked to your business’ specific website or domain in order for you to be credited for them.
 
A wide range of different platforms exist that allow you to create citations for your site, ultimately filling the Web with as much location-specific information about your business and your brand as possible. Google My Business, Acxiom and Infogroup are just a few of these. Review-based sites like Yelp! also help a great deal, as do business-specific pages on social networking sites like Facebook.
 
But perhaps the most important thing to understand is that citations are not intended to benefit your business necessarily – they’re supposed to make the lives of your users easier, first and foremost. If “making their lives easier” and “making it easier to find your business” happen to co-exist, you likely won’t hear anyone arguing either way.
 
Because of those, proper, high-quality citations usually include some or even all of the following core components:
  • The categories that your business operates in, including the types of products that you sell or the services that you offer.

  • Your hours of operation.

  • Driving directions to one or more of your specific locations.

  • A detailed description of your business.

  • The types of payment that you accept (examples being credit or debit card, cash only, etc.)

  • Geo-coordinates, which makes finding your business via a GPS app even easier.

  • Email addresses.

  • Phone numbers.

    • Alternate phone numbers.
  • Fax numbers.

  • Links to all of your social media accounts.

  • Reviews.

All of this doesn’t just help someone find your business, but it also helps them learn as much about you as possible. It’s all information that someone will need when deciding to make a purchase and if you put all of this data front and center, you hopefully get them to the point where they’re ready to make a purchase with your business as quickly as possible.
 
Citation building isn’t something that you can do once and forget about, however – it takes a great deal of proactive effort on your part. Every time you expand your business categories, change your hours of operation or move from one location to the next, changes will have to be made. When you’re dealing with dozens, hundreds or even thousands of citations spread out across the Web, this can be an uphill battle on the best of days.
 
It’s another in a long line of reasons why working with the right digital advertising agency is so important. You’re getting a trusted partner who can take care of all of this on your behalf, making sure that citations are accurate and are in the right places so that you can get back to doing what you do best – running the business you’ve always dreamed of.

C1 Partners – Where Digital Advertising is Our Specialty

At C1 Partners, we believe in the true power that a proper citation building operation can bring to your larger SEO efforts – but as with so many other techniques, this is but one small part of a much larger story. To truly reach the audience you’re looking for in the way that you need, citation building should be just one of the many techniques that you’re putting to good use on a regular basis. This is a large part of the reason why, in addition to citation building and local SEO, we also offer services like PPC (pay-per-click), social media marketing, lead nurturing and more – all in an effort to increase leads, conversions and sales within the shortest span of time.
 
If you have any additional questions about the value that citation building with bring to your local SEO efforts, or if you’d just like to discuss your own personal situation with someone in a little more detail, please don’t delay – contact C1 Partners today for more information.

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