Schema Markup: What You Need to Know
It really is difficult to oversell just how important search engines are to the success of the modern business, particularly in the mobile-driven age that we’re now living in. According to one study, a massive 93% of online experiences STILL begin with a search engine. Not only that, search is still the number one driver of traffic to websites – beating even something as powerful as social media by an incredible 300% according to most estimates.
Even going beyond that, search engine optimization (SEO) efforts are essential for another reason: they help drive local traffic right to your door. According to Google’s own study, local searches send as many as 50% of mobile visitors to your physical location within one business day after a search was performed. Furthermore, 18% of local mobile searches lead to an actual sale within the same amount of time.
Getting to the top of the search results for your targeted keywords on Google isn’t necessarily enough to guarantee these types of results. For true long-term success, you need to go deeper and be more specific than ever before.
Which, of course, is where Schema Markup comes into play.
Schema Markup is a particular type of code that you can put into your website to help search engines not only return more information for users, but more accurate and relevant information. Created as the result of a collaboration between Google, Bing, Yandex and Yahoo!, Schema is an effort to help search engines better understand your content and, in turn, provide the highest quality results to users – thus creating a mutually beneficial situation for everyone involved at the same time.
Needless to say, Schema Markup can and should become an essential part of your larger SEO efforts for a number of compelling reasons.