After finishing his Master of Business Administration (MBA) in Georgetown University, Dan Smink went to Colorado. There, he founded C1 Partners after seeing the great need of small businesses for digital marketing support. He has led the strategy and marketing efforts for large healthcare providers like Centura and multinational medical device companies such as Covidien, McKesson, and Thermo Fisher.
In his most recent client-side role, Dan led Covidien’s Global Market Strategy effort for its abdominal surgery market. He found ways to expand the business from $200 million to $1 billion. His client-side experience constitutes significant work for all kinds of companies, from those with less than $1 million to those with greater than $40 billion. For all of these companies, he has led efforts to resolve his clients’ problematic business situations and return them to a state of growth.
Dan is also active in his community. He has been appointed by two separate Denver mayors to help lead the Board of Directors of local non-profit organizations. As chairman of the Mental Health Center of Denver (MHCD), a healthcare services company, Dan’s leadership and guidance helped grow the organization from $25 million to $50 million in less than three years.
In 2014, Erin graduated with a dual degree in Media and Communication and Psychology from Muhlenberg College. She worked as a math teacher with AmeriCorps for two years after graduating. She subsequently entered the world of digital marketing as a paid search specialist in Denver, Colorado. Since then, she has developed expertise in a variety of paid search disciplines.
Erin has managed accounts for all kinds of businesses, from the small and local, all the way to multi-location real estate properties and international e-commerce businesses. With C1 Partners, she executes tests, collects and analyzes data, and identifies trends and insights in order to achieve maximum ROI in paid search campaigns. She also tracks, reports, and studies website analytics for conversion rate optimization, as well as researches and implements on- and off-page SEO recommendations.
She has certifications in HubSpot Inbound Marketing, Google Analytics, and Bing Ads, as well as the following certifications in Google AdWords: Fundamentals, Search, Display, Video, Shopping, and Mobile Advertising.
When she’s not working, Erin can be found in the mountains doing a variety of things, like backpacking, rock climbing, or hiking with her dog.
After graduating with a bachelor’s degree in Music Education from Jacksonville State University, Dillon decided to embark on a huge change. Taking a leap of faith, he moved across the country and switched careers, from music to digital marketing.
This leap of faith ultimately paid off; now, after having been in the digital marketing industry for several years, Dillon has broad experience. Ranging from web development to search engine optimization, Dillon is adept with many facets of agency life. While his main focus is SEO, he actively maintains and builds his web development skills, which include HTML5, CSS3, Bootstrap, Sass, JQuery, and PHP. He can design and build websites on modern, user-friendly CMS sites like WordPress or Drupal. To help clients achieve the highest possible rank on search engines, he backs his websites with powerful SEO techniques.
Dillion has certifications in SEO Essentials Training, HubSpot Inbound Marketing, and Google Analytics. He also has the following certifications in Google AdWords: Fundamentals and Search.
In his spare time, Dillon enjoys getting everything that he can out of Colorado, including camping, hiking, and especially snowboarding.
After graduating from Arizona State University, Tyler managed the online marketing efforts of leaders in consumer retail, medical software, and commercial landscaping fields. He only recently relocated to Colorado and has brought with him the experience of working with large multi-regional companies as well as with independent start-ups. He has developed and executed online marketing strategies for dozens of small businesses in both in-house and agency environments.
Tyler designs, plans, and executes marketing strategies for business, which includes designing the creative message and developing an online presence to drive leads and sales at a profitable rate. He has a unique understanding of how to leverage the power of online marketing for small businesses. His specialty lies in crafting SEO efforts around client’s strengths to increase the relevancy and profitability of their entire marketing efforts, as well as PPC and planning and managing content for websites. He also redesigns and designs websites from the ground up.
Tyler has certifications in HubSpot Inbound Marketing, Google Analytics, and Bing Ads, as well as the following certifications in Google AdWords: Fundamentals, Search, Display, Video, Shopping, and Mobile Advertising.