10 Link Building Strategies to Drive Effective SEO

SEO for small business is a challenge, but to do so effectively takes a natural link building campaign. Getting thousands of links within the first month of your website’s existence is not natural. Getting a steady increase of links coming into your website and then building up looks much more natural. In addition, you should also build internal links to other pages of your site in addition to building external links. All of these things help with building a natural link campaign. In terms of links, there are two types of links you can get for your websites, external and internal links. Both are very important and can make a huge difference in your search engine rankings. Today we’ll discuss ten ways to give your link building campaign a head start over the competition. 1. Add A Blog To Your Domain Search engines love new content and internal links – adding a blog is a great way to add new content and links on a regular basis. 2. Friends & Family Members Ask friends and family to link from their blogs, facebook, or other social media sites back to your website 3. Local Organizations Joining a chamber of commerce or similar local civic organization will not only get you a very good link back to your website, but also provides networking opportunities with other local businesses. 4. Help A Non Profit Organization There are non-profit organizations that could use your help, and if you offer of yourself and your services freely, you can most likely ask for, and get a link to your website from theirs. 5. Local News Developing relationships with local newspaper writers and always making yourself available for comments on news stories that involve your industry is a great way to build awareness about your company and get links back to your website. 6. Social Bookmarking Limit social bookmarking to sites like Mixx and Propeller. The trick to social bookmarking is to make it appear natural, so you should not only bookmark your website, your blog posts, and other things related to your website, but bookmarking lots of different things that interest you. 7. Submit Your Site To Local & Industry Specific Online Business Directories This is a valuable link building tactic, but before you start submitting to thousands of directories, seek out local directories and directories that are specific to your business. 8. Write And Submit A Press Release Writing press releases and submitting them to places like PR Web is a great way to generate buzz about your business and also to get links back to your website. 9. Write An Article And Submit To Article Directories Writing articles and submitting them to sites like Ezine Articles, and Go Articles, also known as article marketing, is a great way to get links back to your website. You should take the time to write a detailed article about a current trend or issue in your industry and submit it to a few article directories like the ones I listed above. 10. Build A Hub Page Or Squidoo Lens Building a Hub Page or Squidoo Lens is a fun way to get links back to your website. The most effective Hub Pages and Squidoo Lenses are those that have at least 450 words of text about a certain topic or subject, videos, pictures, polls, and other gadgets that are easy to add. You want to make the page as interactive as possible so it provides value for anyone who happens to read it.

Want to learn more about how we can improve your website’s SEO?

Contact us for a free analysis of your SEO opportunities!