Marketers can jump-start their mobile initiatives by following five key mobile strategies.
Topics: Mobile Marketing, Strategy, Optimization
Tags: Marketing Strategies, Mobile Marketing, Mobile-Social Integration, personalization
Publication: 1to1 Media
Date: October 31, 2011
It’s an exciting time for mobile marketers. As mobile adoption continues to climb, so do consumers’ behaviors and expectations from their devices, as well as for the way companies interact with them.
The impact on marketers is far-reaching: Mobile offers a new channel to engender loyalty by interacting with customers at the right time and at the right place, and by creating a platform to collect rich behavioral data. As Michael Becker, North American managing director of the Mobile Marketing Association (MMA) positions it, “[Marketers] have the ability to directly engage consumers in a way that was never possible before.”
Reaching this customer experience Promised Land, however, will not come easy. Like email marketers and CRM practitioners a decade ago, mobile marketers must first overcome a number of challenges before their mobile journey can begin. Some of those hurdles include getting mobile efforts to work in cadence and in combination with traditional marketing campaigns, creating relevant and effective mobile customers strategies, jockeying for budget, and getting executive leadership support.
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