Enter the keyword “coffee” and you’ll find Starbucks in the top results. Do a search for “smart phone” and iPhones are also at the top. With that, it seems like the big guys are so popular that they continue to win more of what they already have.
Most small businesses, on the other hand, don’t have the staff, the time, and the ad budget that these bigger competitors have. Because of this, sometimes it’s easy to resign and focus on just operating the business—and letting the promotion of the business slide.
Fortunately, the factors listed above may matter for traditional marketing, but it doesn’t matter to search engines. With search engine optimization, you don’t need a multinational corporation’s marketing budget and an army of in-house staff to promote your small business. All you need is a little help from an SEO provider, the determination to see your campaign through, and these golden tips:
Optimize for Local Search
Being the best car dealership in Denver is far better than being just a so-so car dealership on a national scale. So, take advantage of local search. Set up a Google My Business account, encourage reviews, and localize your existing content. By doing so, you can crush a larger competitor.
Engage in a Long-Tail Keyword Strategy
It’s important to do some keyword research using Google AdWords. This tool will tell you popular keywords on a specific niche, and the related keywords or phrases. Note, however, that a highly searched keyword or phrase isn’t always the best keyword to use. Every other business will be using it, too, which means every business related to the keyword will fight for the top spot.
The best solution for this is to engage in a long-tail keyword strategy with the help of SEO partners or experts. It’s easier to rank high and gain more traffic with a long-tail keyword than the much shorter—although more popular—keywords. This means a long-tail keyword strategy will bring in less traffic, but will bring in more conversions.
Keep Writing Good Stuff
Content is still king. Google and other search engines love unique, useful content, and the better the content you have, the more opportunities you give potential customers to find your products and services.
In addition to usefulness and relevance, keep your articles current, too. Remember that Google picks a newer article over a dated one to share with a searcher, so stay ahead of bigger competitors by consistently writing great, new content.
Make It Personal
Apart from local search engine optimization, you can also increase your chances of overcoming the steep competition. Remember that small businesses like yours have a major advantage that bigger businesses don’t: a personal voice. Large corporations tend to lose their personal voice once they hit a certain point in their growth; being small gives you the advantage of giving each potential customer a more personal and humanized experience.
So, step up that personal factor in your brand strategy. One way to do this is by nurturing your followers on social media.
Good SEO can take time, so don’t expect overnight success for your small business and be patient. It may be tempting to do whatever it takes to achieve results quickly, including black hat SEO tactics, but if you stay the course and perform up to Google’s standards, you will benefit more in the long run.
In other words, good things come to those who wait in the world of SEO.
SEO is a great way to level the playing field and steal some market share, even if you’re just a tiny dot in a sea of a zillion other bigger dots. Optimizing for local search, narrowing down your keywords, writing good content, making things personal, and simply being patient—these SEO tips can particularly catapult your small but mighty brand into the ring.
C1 Partners will help you implement these things in your marketing campaign. Call us today; we’ll help you beat the big guys.