Are you planning to add new pages to your website? Perhaps you’re wondering how Google will determine where these new pages should rank in search. Well, you are not alone. Many SEO specialists and web marketers have been asking those questions for years. Experience and research made them notice that Google is using site authority as a ranking factor for new web pages, but a prominent name for the search giant recently confirmed the speculation.
In a Google+ Hangout broadcasted last March, John Mueller confirmed that Google indeed use site authority to rank new pages. You can watch the full video here.
This may or may not seem new to you. The good thing is that we’ve heard it directly from one of Google’s top influencers.
Here’s a list of the things we learned from the latest announcement:
Google takes the time to understand the content and the context of the new page.
We all know that Google is smarter than ever. It is so smart it can read and understand the content and the context of the pages it crawls during a search. A new page doesn’t have any specific signals. This makes it hard for the search engine to determine how relevant the page is to the user’s query. Analyzing the content makes the job easier for Google.
Google categorizes websites and use it to rank new pages.
According to Mueller, Google tries to understand what kind of a website a new page belongs to. This helps them get started with the job of determining the page’s ranking in search.
It’s about the page and the entire website.
Mueller concluded that Google takes the individual page and the site overall into account when determining the position of a new page in search results.
SEO experts have varying opinions on the impact of site authority to search rankings. We can’t deny the fact that many pages that belong to an authoritative website usually ranks high on Google SERPs. But based on the analyses of some SEO specialists, Google also looks at the relevance and quality of content when ranking web pages. Working with a trusted SEO service provider is a good way to gain a better understanding of how search works.