We’re fans of QR codes — but more as a concept than in the actual execution. They’re creatively ugly and force creatives to get creative about where to put them on your mail, poster, whatever printed piece/outdoor/POP in a conspicuous enough location that they are seen… but at the same time not detract from the message/visual power of the design because they are so butt-ugly clunky. And last week we saw that some bad guys came up with malicious re-direct/install for QR codes — you knew it had to happen. (And since those QR codes are so visually indecipherable, who knows what you’re scanning?)
But now comes a new player to the mobile digitial marketing scene and a really interestingly direct competitor to those ugly QR codes — and they’re right here in Denver.
SpyderLynk’s SnapTags are a fantastic alternative to QR codes that offer out-of-home/business marketers the ability to push interactive using they’re own branded creative. SnapTags can’t pack in the same amount of digital information as QR or Microsoft tags. But for 95% of digital marketing needs this SnapTags approach offers a LOT better end-user experience (and will save your design shop from jumping out the window when you ask to add a digital QR tag to your next print project.