Each week we aim to bring you 5 great articles we have found that will help you with different aspects of one of the key areas of digital marketing. Today’s topic is “Social Media for B2B Companies”. We have articles for B2B marketers on topics ranging from “social media influencers” to “metrics and measurement” to “mistakes to avoid”. As always, we love to hear your feedback, so please comment.
Small Businesses Embracing Social Media With Integrated Approach
Date: November 30, 2011
Growing numbers of small businesses continue to adopt social marketing: 81% now report using social media channels to market their businesses, up from the 73% reported six months earlier, according to a survey from Constant Contact.
Among those now using social media channels, 65% say such tools complement other forms of marketing.
How To Calculate the ROI of Your Social Media Campaign
Date: November 5, 2010
If you’re going to calculate the ROI of your social media campaign, you’re going to have to know math. That may come as a disappointment to people who thought social media was only about accumulating Twitter followers or monitoring Facebook “Likes,” but it’s true. The future of social media is about math, metrics and monetization.
30 Brilliant Social Media Marketing Tips From 2011
Date: December 09, 2011
With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven’t benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.
Discover Your B2B Social Media Super Influencers
Date: November 30, 2011
Every B2B company has advocates, fans and influencers, but they are not all created equal. In a recent article published on the The Network, Cisco’s newsroom there is a discussion of super influencers. Every company has those too.
Traditionally, you had a core group of customers that you went to for validation of your marketing or sales programs. These customers were also your biggest advocates. Others who sang the praises of your B2B company often went unnoticed by you. Well, unless they approached you at your trade show booth and managed to convey their excitement about your products in a non-creepy, pre-internet way.
Three Dangerous B2B Social Media Mistakes
Publication: Social Media Today
Date: September 28, 2011
Social media is more effective when you’re not making mistakes. Mistakes are costly. The best-case scenario is you get nervous because management is breathing down your neck for bottom line results. The worst-case scenario is you get fired for making a social media mistake.