As you head out of the office for a long Thanksgiving weekend, we’re pretty confident that few of you will leave home without some form of mobile device. As mobile marketing becomes more and more important to B2B Marketers, we thought it would be good to bring you some of the more frequently read articles from this fall around the topic of mobile marketing.
Five Ways to Make Your Website Tablet-Friendly (Marketing Profs)
You’re seeing tablets everywhere now – in offices, planes, trains, and even in automobiles. To ensure you don’t miss out during this cultural switch in reading habits, here are 5 ways to make your website more suited to tablet platforms.
The Ultimate Cheat Sheet For Mastering Mobile Marketing (HubSpot’s Inbound Internet Marketing Blog)
Hubspot, the cutting edge inbound marketing company, gives a great synopsis of how marketers should think about mobile devices so that they will be able to leverage the power of mobile marketing for their businesses.
Building A Mobile App Is Not A Mobile Strategy (Harvard Business Review)
Most brands treat their mobile applications as an advertisement. No one wants to download an ad. But building a mobile strategy is more than just having your own application. It means working with third-party mobile apps, mobile ad networks, and using offline marketing to drive further use in mobile. Here are four things to remember as you consider a mobile strategy.
Mobile Marketing: 10 Facts You Need To Know (Business Insider)
To help you have a better idea of essential aspects of mibile marketing, here is a great primer article with 10 essential facts about how this aspect of marketing is exploding and where to look for your opportunities in it.
Mary Meeker discussed 11 key trends in her recent presentation at the Web 2.0 Summit, and the list was dominated by mobile marketing trends. (WSJ.com subscription required to view full story)
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