News has it that Google will likely release Penguin 4.0 soon. But it can happen sooner than everyone expects. Gray Illyes, a Webmaster Trends Analyst, confirmed on Twitter that the Penguin update will be released before the year ends.
Image Source: https://twitter.com/methode/status/659382431582056450
Some may think that it’s a little late for this, but a few friends in the business say that this Penguin 4.0 is just a sneak peek of Google’s other plans. The Penguin is created to police and track spam links. It is designed to make the web a better place by penalizing websites who do not play by Google’s rules.
Image Source: https://support.google.com/webmasters/answer/35769?hl=en
As discussed in our previous articles, the Penguin 4.0 is thought to have more advanced functionalities. It is expected that the new release will be a real-time version. With this utility, Google’s algorithm updates without interruptions in real time. This means that as soon as Google’s system finds a disavowed link, it will automatically process the problem. Recovery will be quicker than before. Many already consider this as a great leap of progress in the search, given that in the past, a website with a Penguin Penalty can get stuck for some time even if the webmaster has already taken an action.
The real-time version of the Penguin, however, is a double-edged sword.You can get hit a penalty just as fast.
Penguin 4.0: Good News for Good Players
The update is bad news for traditional and black-hat practitioners. As the algorithm is continuously updating, black-hat operators will find it hard to employ their tactics. Remember that in this setup, Google can quickly and automatically give a penalty.
Strategists who play by the rules will surely benefit from this rollout. As Google penalizes websites with spammy link profiles, websites that deserve to rank will have higher chances of getting the top spots on the search results page.
Taking the Right Steps
The first thing you need to do is check your link profile. If this is not part of your routine, there’s a great chance that you’ll receive a penalty. Get rid of spammy links; it’ll keep the penalty at bay.
If you want a complete protection, commission an online marketing expert to conduct a full SEO audit. Although your webmaster is meticulous when it comes to removing spam links, an SEO audit serves as a safety net.
Your webmaster should request to remove all the unnatural and odd links directing to the website. It may be an old-school technique, but it always works. Disavow these links if other methods won’t work. Most importantly, do not attempt to cheat on Google’s system.
Google has always been updating their system, and they show no signs of stopping sooner or later. As such, it is important to keep your eyes open and manage expectations.
In the future, Penguin may use a more advanced index. They may amend some of theirWebmaster guidelines, once Penguin 4.0 is officially launched. The update may also involve mobile sites. Content, of course, will still be relevant, so you need to invest it in more.
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