Now we want to talk about how you can get started in 30 days and then come back with a case study to wrap everything up.
We want to give you an idea of how to think about how you get your platforms figured out and you get a strategy. How do you get rolling so that you can actually make some headway in a short period of time. You could take 30 days, you could take 60, you could take 90, whatever. The point here is get yourself up and moving so that it doesn’t … if it’s somebody that you’re doing it for, they’re not asking you where it is and you can make a lot of headway quickly. This will get you out in front of your competitors and be able to demonstrate value for what it is that you’re doing with social media.
Six quick points here for performance competitive. I will walk through each of these in turn.
- Performance competitive analysis
- Quickly find and create some killer content
- Decide what you want to post and where
- Look for what we call quick wins so that the work that you’re doing is effective.
- Be efficient so that you’re not wasting a lot of time.
- Incorporate your social media into your other channels that you’re using so that you can boost the effort that you’re making with it.
First, we’re going to talk about a competitive analysis. You want to list your competitors and these are not only bricks and mortar ones, but if you think about the main keyword search terms that you’re targeting. Who comes back on the first page for those terms that you’re really trying to win on?
Make a list of those. Usually, what we do with this is we make a spreadsheet. No surprise there – we look at what’s the website? What’s the blog? How many pages do they have on the site? How many links to they have to the site? What’s the frequency of their blogging?
We go and we look at the relevant social media sites for each of the competitors we’ve talked about – Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+. Then you go and checkout each of those platforms for each competitor.
There’s a little bit of work that you have to do here. Note the fans and the followers. See how frequently they’re posting. Look at what kind of content that they’re publishing and what gets a lot of likes so you can learn from them. What’s working in your industry and you might then take that and you can either tailor what you’ve got. If you don’t have content like that, curate it and fill it. See what it is that’s working in the industry.
Competitive AnalysisLook at the conversations that people are having. How are they talking? How are they engaging? Are they doing events with their linking stuff too and does that seem to be successful? Follow the landing pages, and see how their landing pages are working.
See what kind of content they are doing. Is it original? Do they source it from somewhere else? What kind of engagement, as I said before, are they getting for those things?
Make sure that you revisit this analysis periodically because your competitors aren’t standing still. If you check back every two, three months, see what people are doing on their social media sites, it will help influence and guide what it is that you’re doing with your own social media plans.