Google AMP: How Does This Affect Content Marketing?
Have you ever come across an article on the Web that features a tiny lightning bolt at the top corner? Did you notice how fast the page loads and how easy it is to navigate? Many publishers and business owners already know about it, but some others have no idea what it is and what it is all about. It’s Google AMP. Accelerated Mobile Pages or AMP is an open source project initiated by Google to enhance the experience of online readers, specifically mobile users. According to some resources, this move is the search giant’s response to Facebook Instant Articles, a feature designed to make articles load as much as 10 times faster than average web pages. Google AMP boosts the article’s loading speed up to four times. With AMP, publishers can control what they want to place on their pages. Instant Articles doesn’t allow publishers to do this, as it controls what appears on the pages included in the article. So how does it affect content marketing and what can marketers do to cope with the changes? Based on reviews from those who have used the latest Google update, AMP is a promising feature. But there is a challenge: it will take time and effort to implement the change. Webmasters must be proactive and diligent to achieve the best results. Here are some of the things they need to do to ensure a smooth and successful transition.