Google constantly modifies their algorithm to keep up with the needs of users.And they thought it would be nice to make a few tweaks to their system to make searching for content from social media platforms a whole lot easier.Google now displays content from Twitter in the search results. This is part of the Google-Twitter deal involving the social media site providing the search engine with access to their data stream.
Initially,the search giant only brought Tweets to Google Search on mobile devices. With this new feature, users have direct access to trending hashtags or updates regarding their favorite celebrities from Google.
Google however, does not forget that the PC market is still significant and relevant. This may be what prompted them to expand the display of Tweets to desktop search results. This strategy was implemented for all English users across the globe a few months after the roll out of the mobile update.
The change is consistent with what Google has always claimed: that every update they implement improves the user experience. This small rearrangement ensures that there is variety in search results.
Businesses can also use this shakeup for their benefit.
What It Means for Businesses
Mastering the art of social media marketing can mean many good things for business.You only need to be consistent with your strategies to make sure your tweets will appear organically.
If you do not depend entirely on social media for online presence, this is an opportunity definitely worth exploring. The partnership between the two online titans only shows that this arrangement is set for the long term, and it is important that you keep up with the changes. You know that Google favors adaptive and flexible players.
Tweet Merits as Metrics
The Pew Research Center notes that 23% of all online users are on Twitter. Furthermore, 38% of the users use the site daily. This spells numerous opportunities in the form of leads and new customers. While Twitter does not have the biggest share of the social media pie, it remains a significant tool for expressing ideas, advocating ideals, and fostering engagement.
If you are going to harness the power of tweets for your SEO and marketing advantage, you should know how the Google-Twitter synergy works. Here are the metrics Google uses when filtering the content from Twitter that will appear on the search results pages.
- The Tweet Itself: A tweet is a type of content, something that Google always takes into account when it comes to rankingresults. The search engine interprets the quality of a tweet based on impressions and the number of favorites and retweets.
- The Trend Curve: This can be gauged by looking into the hashtags and the number of times a certain keyword is used and shared.
- External Links: This refers to the quality of external pages, which users are linking to.
Do not forget that the standing of the person who posted a tweet has bearing. Google reads it as a social signal.
Optimizing Your Twitter
With this particular set-up, optimizing your Twitter profile and tweets should not be optional. Base your strategy on the three metrics cited above.
When optimizing your profile, make sure that your handle or username is memorable. It should be in line with your branding goals. Use a header photo and a display image to capture the attention of visual users.
Your tweets should elicit emotions. Your CTAs should not always be about selling; they should also encourage sharing and retweeting. Moreover, your tweets should include the keywords. To foster engagement, include hashtags. Do not abuse them!
Copy the embedding code in your tweet and paste it onto the HTML editor on your website. This will increase the chances of your tweet being featured on the search results pages. Do not forget the type of content you curate and the websites your business associates with.
The partnership between Twitter and Google is an obvious indicator that integration of social and search is becoming more advanced. To keep up with the imminent changes, it is important that your tactics are open and responsive. Make your strategies foolproof by working with Denver’s top search engine optimization company. Here at C1 Partners, we offer services that are customized to your needs.
Contact us today to learn more about our digital solutions.