How Google’s New Mobile Algorithm Impacts Your SEO Results
Back in 2016, Google shared its plan to make search index operations more mobile-friendly. It had the intention of eventually using the mobile version of websites for indexing purposes. Almost two years later, the search engine giant announced the rollout of its mobile-first index. The mobile-first index, announced on March 26, is an algorithm update that puts greater emphasis on the mobile-friendliness of websites. It bumps up the mobile version of websites on search engine results pages (SERPs), putting these ahead of desktop versions. Google decided that this is the right step for the future of search index because more people rely on their mobile devices rather than desktop computers to research and to look for – and eventually purchase – specific products or services on the internet. The search engine giant is gradually rolling out the mobile-first index to give website owners and digital marketers time to update their websites. After all, the update will inevitably influence SEO results. What Does Google Mean by Mobile-First Index? We use smartphones not just to communicate with other people through calls, text messages, emails, and social media platforms. We also use them for search engine purposes, like to look up a new restaurant downtown or to find a much-needed product or service nearby. Hence, mobile-friendly websites are an increasingly important factor in a brand’s online presence. Google recognizes the fact that mobile is changing the world as we know it. So, it has introduced the Mobile-First Index which uses mobile websites as a primary basis for indexing web pages. The Google Webmasters Blog says that the mobile-first index will make search results more relevant. Google algorithms will start using mobile website versions as a primary basis of web page rankings regardless of which version — mobile or desktop — users access to view the site. In other words, the search engine will use your website’s mobile version to determine its rank on search engine results pages. Take note, however, that it is a mobile-first index and not a mobile-only index. Google will continue to build a streamlined search experience for users whether they are on mobile or desktop devices. The mobile-first index update took effect in March 2018. The shift toward a mobile-focused indexing process is due to the spike in mobile search – most users now access Google through their mobile phones. It is not an immediate update, though, because the search engine giant understands that businesses cannot just transition to a more responsive mobile site overnight. As such, Google is gradually rolling out the update to make sure that website owners and digital marketers understand its purpose and process – and that they have the leeway to make the necessary adjustments to their sites. What Does the New Algorithm Have to Do with Business Websites? Google’s mobile-first index changes online marketing in a major way. The search engine giant will start using the mobile version of websites to determine the site’s SERP rankings on both mobile and desktop. Therefore, business owners and digital marketers must optimize their websites for mobile. The indexing algorithm update, which stems from the notion that most Google users are on mobile devices, has significant implications on existing digital marketing strategies. It encourages business owners and digital marketers to make their websites mobile-friendly. But, why exactly does the new algorithm want business websites to become mobile-friendly? Many people use their mobile devices to go on search engines and browse through web content. They might experience difficulties navigating through a website if it is not mobile-friendly; pinching and zooming the screen to get a better view of a website’s desktop version on a mobile device might be frustrating. You give users more reason to explore your business website if it is readable and usable on whicever platform they may access it from. Google understands that building a mobile-friendly website hinges several factors: the skill of developers, an updated business model, and the expertise of digital marketers. So, the search engine giant gives a few reminders about the technical implementation of a mobile-friendly site.
- Take Google’s Mobile Friendly Test to determine whether your website is mobile-friendly.
- Customize the existing website software if you built the site on a content management software like WordPress.
- Hire a developer to make a new mobile site if you did not use a software such as the one mentioned.