SEO can be one of the most profitable ways to drive new prospects and clients to your website. One of the reasons this is true, is because if you do SEO well you will make it much more likely to attract your ideal buyers to your site.
With nearly every new algorithm update SEO has become much less about tricks to get Google (or Bing, etc.) to rank your site, and more about content that engages with your target buyers both on and off of your website.
For example, if your business services anyone who needs a plumber in Denver, then you would make certain that you had a huge variety of content on and off of your site on just about every topic related to plumbers and the Denver market. If you were a personal injury attorney that helps people involved in any kind of accident or injury, you would make certain you published a lot of content on and off of your site about the various types of accident and injury matters you handle.
In both of these cases the traffic that the websites attract will be very general, and the business or law firm will have to be prepared to answer inquires on a wide array of issues their visitors are dealing with.
If you have a plumbing company that only works on commercial and industrial projects, your content would be much different. The content you develop would be more specific, as it would de on topics more related to the unique needs of the people who make decisions based on commercial and industrial plumbing projects and issues they need to resolve.
If you are a personal injury attorney who wants to handle only motorcycle injury related cases, your content is going to be about all things related to motorcycle related injuries.
When you create excellent content that addresses your ideal target buyers, those are the people who are more likely to be attracted to your website, engage on your website, and reach out to you as someone who is an excellent fit for your business or firm.
Of course all of this is also dependent on hundreds of other factors related to on and off site SEO efforts, but the messaging and the content you develop is the foundation for all of your SEO efforts.
At C1 Partners, we offer free guidance on everything from how to develop your company messaging and keyword research to guidance for on site architecture and off-site SEO.
You may also contact us for a truly free, no obligation digital marketing analysis any time you are ready to engage with a digital marketing professional.