Does this mean the technology giant will now crawl, parse, and index such dynamic websites with no trouble? Is this a cue to take advantage of the wonders of Ajax without harming your SEO? Maybe, but not so fast.
Reading Between the Lines
Any self-respecting provider of SEO services wouldn’t consider Google’s announcement as a go-signal to use Ajax for online marketing purposes right away. First, the statement was vague and was obviously worded carefully; it included the words” generally able,” which don’t inspire absolute confidence to webmasters and site owners, given what’s at stake, from an SEO point of view.
The announcement certainly sends mixed signals if you put it under a microscope.
How Successful Is Successful?
Too Big a Risk (For Now)
Snubbing the time-tested guidelines Google proposed (and recently depreciated) might turn your site into a guinea pig. Sure, Google gets smarter every day, but it doesn’t mean they experience no more troubles with Ajax. Even John Mueller confirmed late last October that they’re still having issues with it.
Investing in search engine optimization in Denver, San Diego, Chicago, or any other major market is already a risky business, and it becomes even more to trust Google when it comes to this matter at the moment.
Unless more evidence surface guaranteeing the search engine’s mastery of Ajax crawling and many industry authorities express their validation, it’s best to play it safe for now.
Can Google crawl Ajax sites is not the real question, but rather can Google crawl pure Ajax pages perfectly with consistency. Together, we’ll wait for a more convincing answer.
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