From Google penalties for bloggers to the most expensive PPC keywords, industry experts continue to share insights about SEO, PPC and mobile advertising. Take a look at top five stories making the headlines:
Google Penalizes Blogs for Unnatural Outbound Linking
A month after Google’s advisory for blogs writing product reviews, there’s been a mass of manual spam actions like the one you see below. John Mueller of Google has revealed that they are, in fact, related to Google’s guidelines released in March.
The Best Practices guideline states that bloggers should <Notofollow> any outbound links and make it clear that they wrote the content in exchange for free products and samples. Otherwise, Google will detect a “pattern of artificial or deceptive outbound links” and issue a penalty.
Whether the penalty is fair or not, bloggers are advised to pay more attention to writing content and linking accordingly.
Google’s Test on Green “Ads” Reaches the US and other countries
It looks like Google has begun testing green “ad” labels, and this time, they’ve gone beyond Europe and have reached the US and Australia. The ads were first seen in the UK, as you can see in the screenshot above, and seem to be expanding to other parts of the world.
Experts say that these may just be tests, and may never be implemented officially. But why the color green? The most sensible explanation is that it blends in more easily with the green-colored URL, making them appear less like an ad and more like an organic result.
Google Indexes Keywords in the Image Title Attribute Tag
According to Search Engine Round Table, Google hinted that they do not index or read keywords in image alt tags. That means if you put keywords in the title attribute of your image code, Google won’t use it at all.
Digital marketing expert Dawn Anderson ran a test to validate this claim. Interestingly enough, her findings revealed that Google does index keywords in image alt tags.
The Most Expensive PPC Keyword in the UK is $215
Google’s global revenues are at $67 Billion, and keyword inflation has become a big deal in a lot of industries and sectors. With data from SEMRush, SEO expert Chris Lake was able to determine the costliest keywords in the United Kingdom. The keyword “play live blackjack” takes the top spot and is valued at $215 (£148.51). The least expensive keyword in the top 500 list costs $79.80 (£54.92).
The State of Mobile Advertising in 2016 is Finally Released
Search Engine watch, together with Search Optics, releases mobile advertising stats for 2016. The report contains a lot of helpful insights based on over 400 agencies and clients, and looks into the opportunities and challenges faced by mobile advertisers. Such insights include the leading channel for ROI – that is, paid search.
The world of digital advertising changes quickly and constantly. To keep up with the latest stories and news, tune in with C1 Partners, your trusted SEO services provider.