Dave Hendricks at Min Online has a good column on the email marketing trends explaining that despite continued forecasts of the imminent death of email, 2012 just might mark the beginning of an expanded marketing re-birth for email.
Why? Look no further than that smartphone you’re reading this on — or the link on a social media platform that sent you here. As smartphones become the standard mobile device and links embedded within emails grow in popularity, emails are back on the growth curve.
Sure, we all hate email. The spam, the cover-your-tail-so-I’m-including-everyone-in-the-office :cc’s and :bcc’s, the ever-growing barrage of newsletters, daily reports and offers.
And, yes, proprietary direct messaging via twitter, facebook, linkedin are growing in utility and popularity.
But email continues to be the primary electronic communications tool and there are several new services that have begun to crack the code on building effective targeted email lists that many businesses, nonprofits and other organizations should consider for their outbound marketing.