Successful Local SEO campaigns have one thing in common – consistent and correct citations. According to a recent Moz survey, NAP (business Name, Address, and Phone number) consistency and citation volume are among the top local search ranking factors. This stresses the importance of keeping all your business information consistent across the Web.
But how can you do it successfully? Industry experts recommend finding and fixing NAP consistencies. Whether you’re running a startup or you’ve been doing business for many years, you must ensure there are no duplicate listings of your company details. Organization and determination are among the best ways to overcome NAP issues.
Why You Should Always “Take a NAP”
Citations or mentions of your NAP somewhere on the Web are important to your Local SEO campaign. These simply make your business more popular and provide better link building opportunities. Citations allow you to reach more people and help your business rank high on the local search results.
When a user makes a query that includes a product or service you’re offering, Google scans the Web for mentions of your NAP. This helps the search engine determine your rankings. You have a better chance of getting the top spot if Google finds that your information matches the data you provided on listing sites and on your social media profiles.
How can customers trust you if you have various names or unclaimed listings? Finding those inconsistencies is the key to ensuring a successful citation building process.
Recall Your History
Refer to your business records and find out if you’ve changed your business name and address in the past, or if you have multiple names, branches, or phone numbers. You might have old listings, which include your previous NAP. This could cause problems to your citation building strategy.
Remove all inconsistencies and you can expect better results from your Local SEO campaign. Making a list of all the business details (profiles and citations) you found online and offline is a great way to start.
Do What Your Customers Do – Search
On a recent blog posted on Moz, entrepreneur and contributor Darren Shaw shared some of the best ways to find NAP variations across the web. He discussed how business owners and their SEO service providers can use search to identify and remove duplicate data, claim or update a listing, and submit a new listing.
Want to find new citation building opportunities? Try searching for your competitor’s name or phone number to identify good listing sites. You can add your business information to these websites.
Beware of ‘Spammy’ Sites
Local citations are a powerful marketing tool, but this won’t be possible if you’re dealing with multiple profiles or spammy websites. Beware of sites that publish incorrect business information, which you can’t fix or update unless you pay a large amount. Some people are having difficulty getting answers from webmasters of those “shady” directories. Darren Shaw suggests that if there’s no way of contacting the sites, you better ignore them and spend your time on other helpful ways to improve your strategy.
NAP consistency is key to successful citation building. Use these tips to empower your campaign and increase your chances of obtaining and maintaining higher rankings on local search results. Should you need additional information and assistance, don’t hesitate to contact C1 Partners, your premier Denver SEO agency and Internet marketing service provider.
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