Omni-Channel Marketing: A Seamless and Consistent Experience

Omni-Channel Marketing: A Seamless and Consistent Experience

Both multi and Omni-channel marketing strategies acknowledge the evolving purchasing process and incorporates the various channels consumers use to interact with companies (i.e. mobile and online). But, there is a difference between the two. We can make plenty of analogies and examples to help explain how Omni-marketing strategies work. Most people would compare it to

SEO in 2016 | Understanding Keywords, SERPs, & User Intent

For an industry that is more than a decade old, it is surprising how many professionals still have a hard time understanding what SEO is. To many of my clients, Search Engine Optimization is just the “internet magic” that I do behind the scenes that makes their site rank. So don’t feel like you are alone

PPC Campaigns – A Primer for Success

Pay per click advertising has become one of the most complex and convoluted arenas of online marketing, and even though the use and competition in this space has ramped up dramatically throughout the past several years. Despite this extreme growth and the level of professional aptitude and resources applied in this arena, there is still

How Small Business Can Win In The War For Talent

As the owner of a small service business, I understand on a daily basis that talent is what ultimately differentiates our business from our competitors.  It’s a truism in business that, in the long run, a business looking to create long term value competes on two key aspects of the enterprise – intellectual property and

3 Types of Digital Revenue To Drive Your Business Growth

There are three types of digital revenue generation that business owners are seeking when trying to capture business online. Ecommerce businesses are looking for direct transactions and sales off of the web, and lead generation businesses are looking for qualified leads to sell their products and services to via the Internet. There are also businesses

6 SEO Copywriting Tips for Your Website

In copywriting, you have one goal: to get visitors to read the next sentence… and the sentence after that. Given that 55% of your visitors spend fewer than 15 seconds on your website, you have your work cut out for you. Following the technical rules of SEO is fairly straightforward, but pleasing users is an

The Dominance of Google Mobile’s Paid Search Clicks

Google still holds the crown in paid search advertising. The new 2016 Digital Marketing Report by Merkle revealed that the search giant currently leads the industry, and it’s mainly due to the continuous growth in mobile usage. According to the report, Google still dominates paid search clicks in the first quarter (Q1) of 2016, with

Key Components of a Successful Startup or … How Choozle Grew Over 600% in 2015!

We are excited to announce our upcoming Meetup from 4:30 to 6:30-ish next Tuesday at INDUSTRY!.  Our speaker will be Andrew Fisher, the CEO of Choozle, a venture backed startup in the Ad Tech industry. Click for Event Registration Choozle is a high-growth, advertising software company based in Denver, Colorado. Riding on 610% growth in 2015, the

Seeing Green and Purple? You’re Not Sick, Those are Just Ad Labels

A few weeks ago, there were small murmurs in PPC circles about a minute change in the AdWords presentation that may have flown under most people’s radars. The ad labels that accompanied search results at the top of the page that used to be yellow – are now green! Before April 14, when reports of

Getting Into Google News: List Your Website and Get Noticed!

Have you ever tried looking for breaking stories and headlines on Google News? It seems more and more businesses are realizing the potential of this popular news search segment from Google. If you haven’t listed your website on Google News, it’s time to do so. Let’s discuss the guidelines and reasons for adding your site,