Developing a company’s positioning and messaging, two key elements of Sales and Marketing, can waste an enormous amount of time and effort. Our experience has shown that companies, if given the right guidance, can quickly and effectively produce strong positioning and messaging platforms that coordinate the efforts and communications across the organization in a way that propels the company forward.
What are the Positioning Statement and Messaging Platform?
A company’s positioning and messaging platforms are key parts of the company’s playbook. They are tools used to make sure everyone is on the same page about what the company does and says, so that everyone is saying the same things about the company to different stakeholders outside the company. This video provides a brief and effective understanding of the process of developing your company’s positioning and messaging platforms.
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