I had an email from a new client who owns a cool startup company today. He does not wantwhy professionals linkedin to setup a Linkedin profile because he does not like social media. Here was my response (Edited to protect his identity. After all, if he doen’t like Linkedin he may not appreciate me posting his name here)
This applies to business owners, entrepreneurs and professionals…
I get where you are coming from. While I use social media more than most, I know some people who avoid it as much as possible.
Here are some reasons why I think it is important that as a business owner and entrepreneur you establish yourself on Linkedin.
As you have heard me mention before; The “C1” in “C1 Partners” stands for “category of one”. It is the aspirational goal for your business becoming what people think of when they think of the “your products or solutions”. You do this by doing everything you can to position yourself as one of the thought leaders in your industry.
Especially in the early stages of your business’s life people are going to be buying the business owner as much as they are buying your products or services. Therefore it is important that you establish yourself as the “who” people think of when they think of “online exotic pet classifieds”.
In the coming months, you are going to be spending much of your time networking, meeting other business owners and entrepreneurs at trade shows and elsewhere. More and more of these people are going to be looking you up online as much as your website, and you want to make sure they find information that will continue to build their confidence. They will search for you on Google and Linkedin, and many will find your Linkedin profile on Google search results once you have one.
If you are positioning yourself and your business as a “forward thinking”, “progressive”, “technology savvy” and “cutting edge” solution in your industry it is even more important that you have a strong personal (and professional) web presence.
When people look you up on Linkedin it becomes an opportunity for you to continue to put your best foot forward, sell yourself, and sell your business.
Having no foot forward is better than having a bad online reputation, but you need to have all of your online ducks in a row. You don’t want your target clients or referral partners to discover you do not have an online reputation. You do not want your prospects to think you have a a “lame” or small web presence.
Within Linkedin you can get endorsements, start industry groups, give endorsements and begin to refine your image and reputation. You will also be able to use it to learn about your prospects you meet or are targeting for your business. You will be able to convey your passion for your industry in your Linkedin profile-which is one of your greatest assets.
For once in its existence Google is “playing catch up” to the “Category of One” concept, espoused by us and other forward thinking marketers, with their Google Authorship technology. This means that the activities you participate in online will be Linked via your Google Plus page to your business website, blogs, LinkedIn,Twitter, Facebook and more. Over this coming year you need to be doing everything you can to establish yourself and your business as THE solution for your potential clients. According to Google and the experts in the SEO industry, this type of reputation and authority building will also contribute to your site’s rankings. More importantly, it will establish you as the goto business for your specific solution.
So pretty please, with sugar on top, setup your Linkedin account and put some care into doing so. I don’t think you will regret it.
By the way, lest you think I enjoy writing these long emails just for your benefit ;), I am going to re-purpose this email as a blog post, which will contribute a bit more to the success of C1 Partners.
Questions and comments are welcome…