Google+1 just opened up to businesses this week for listing and promotions. Less than 100 days old, Google+1 looks like it’s getting it’s internet sea legs under it (unlike a previous Facebook competitor service or two from Google.)
What’s really interesting to watch will be the growing relationship between search results and google+1 pages. Sure, google includes facebook and other rivals’ pages for search results. What will be a brand new challenge for search engine optimization and online marketers is figuring out the balance and algorithms for building, maintaining and nurturing their myriad +1 pages and how that relates to their SEO strategy and tactics. With so many integrated google functionalities that could be woven into search and search results it will be a must for businesses to get their arms around what this google+1 world is all about.
From the news wire release on google+1:
“Google+ Pages allow brands to have more than one page, each dedicated to a different product. For small business online marketing, Google+ Pages amount to free advertisement and a way to communicate directly with the customers. It can provide a new way of customer support, where the customer can see, not only hear, the company’s representative. It will all be integrated with other Google services such as Google Analytics, Google Docs, Gmail etc.
Of course Google will incorporate Google+ Page in its search engine results, just like it does with its main rival Facebook. But it makes it a little bit easier with a new feature they call ’Direct Connect’. When a searcher types + before the name in the search query, he will be taken directly to the Google+ place of the company that provides this service. Google+ Business Pages still a work in progress with huge potential.”
Stay tuned (and check out google+1 soon). Read the release here.