For SEOs and web marketers, 2015 was a year of big surprises and announcements. Google became more vocal about its algorithm changes, having publicized RankBrain and Mobilegeddon in the mainstream media. While these updates don’t work in the same manner or target the same issues, they share a common goal: to improve the user experience.
The year left us, marketers, wondering what Google’s next move is and gave us the opportunity to learn and improve our SEO strategies. Now, let’s see what we can look forward to in 2016.
Desktop’s Not Dead;But Mobile Will Keep Soaring
Last year, Google warned business owners and webmasters about a so-called “mobile friendly” update. This algorithm change had a huge impact on websites that don’t work well or aren’t accessible on mobile devices. If your site isn’t responsive yet, you’re missing out on opportunities to grow your customer base and increase your sales.
Earlier in 2015, Google announced that mobile search has surpassed desktop search in 10 countries, including the US.This growth is expected to continue in the next few years.
The rise of mobile-friendly web designs, however, doesn’t necessarily mean that desktops will be out of the SEO picture.Web designers themselves, along with other professionals, will still prefer big monitors and full keyboard+mouse inputs.
Social Ads Will Surpass TV Commercials
Online marketing experts predict that businesses will spend more on digital ads in 2016 and in 2017, digital ad spend may surpass TV. According to eMarketer, social network ad spending will reach $35.98 billion in 2017. This year will be a great opportunity for business owners to promote their products and services on social networking sites, such as Facebook, Twitter, and Pinterest.
DuckDuckGo Will Make a Name
Have you ever heard about DuckDuckGo? If your answer is no, then allow us to share some notable facts about this fast-growing search engine. DuckDuckGo had a good 2015. It saw a remarkable growth in terms of number of queries made through it. In fact, it reported that its search queries have reached a single-day high of 12 million on December 14. Considering DDG’s performance last year, it is safe to say that the search engine will grow bigger and bigger in 2016.
Podcasts are on the Rise
Like many other business owners in need of effectiveDenver SEO services, you might be skeptical about the benefits podcasts can provide you and your company. But upon making a quick search on Google, you’ll find that starting your own podcast series truly makes sense. In fact, Edison Research reported last year that approximately 46 million Americans listen to at least one podcast a month.
What’s in it for your business? Well, take GE and Netflix as examples. These popular brands recentlylaunched their own podcast productions and actually got people talking about their programs. The first three episodes of Umpqua Bank’s podcast series were downloaded over 70,000 times.
You can maximize the benefits of podcast productions by leveraging ad space during breaks in programming. In an article published on Wall Street Journal, Dennis Nishi said that creating podcasts takes more work for small-business owners, but experts say they can be a powerful way to build customer loyalty.
Video Content Will Remain Vital
Given the popularity and effectiveness of audio-visual content in the past years, more companies will allocate a huge chunk of their ad spend to videos.With the right service provider by your side, you can improve your market standing by posting informative and promotional videos on different platforms, including social media.
The best way to get to the top this year is to stay ahead of the digital curve.As a trusted Denver search engine optimization company, C1 Partners stays updated on the latest industry news and updates.We want to share with you the information we get from reliable sources both online and offline.We would love to be part of your success story this year.