Getting Started With Twitter
With Twitter, it’s one of those things where even if you’re not going to do a lot of tweeting, setting up your company on Twitter and making sure you have a profile will help you do some amount of amount of credibility from a search engine perspective and an online perspective.
You’re going to signup, look for people in your industry or that you’d like to be connected with Twitter, Google+ and start following them. Make sure you’re sharing posts that you make on your blog and even Facebook posts on Twitter. The more you start dividing information on these social media posts the more people will engage and reach out to you.
We aren’t saying that you create a different piece of content necessarily to all these different platforms, but when you’re blogging, you should share those blogging information, the blogging and other content you develop for the web on different social media platforms like Twitter, Pinterest, Facebook and LinkedIn. Then engage with your network when it makes sense.
With Twitter for business, you are looking to drive traffic, monitor activity, promote events, and share your expertise. There are some third party tools you can use to track how engagement is working for you. Twitter is especially effective for Public Relations and Customer Service, I don’t know about you, but when I’ve had problems with a company, sometimes I post something on Facebook or Twitter. A number of years ago I had a real problem with a laptop that had been shipped to me. I voiced my concern on Twitter and I had a customer service person reach out to me right away.
If you monitor yourself from media outlets, it could be an opportunity for you to nip things like that in the bud.
Using Google+ For Business
Google does tend to give your Google+ account some credit. The way we use Google+ right now is, “Hey, if we’re going to distribute it on Facebook, if we’re going to tweet about it, if we’re LinkedIn, take a couple of extra seconds to share it on Google+ or business.
Links from a Google+ page are highly valuable.
They can be.
Back to the point, “Can it help SEO?” Yeah. If you have a link from your Google+ page back to your website, it’s very valuable.
Foundationally valuable, getting an off-website presence is one of the toughest things to do. You start off by making sure all your social media platforms are setup. Those are a bunch of free links that even if they don’t improve your rankings, will get your site crawled and indexed and is a part of improving website rankings overtime for sure.
Google authorship, it’s something that Google just recently took down.
We actually really liked Google authorship as a concept. Basically, how it worked was you would … if you post it on a blog or interacting with someone socially, Google will track that e-mail address that you use to interact back to your Google+ page and if that was linked to your website, it will give you some indirect benefit for your rankings and basically just authority of your website. Who knows? That was a great idea, it seems like it’s fun and maybe by the time its presentation is over it will be back up. Who knows?
Other Social Media Platforms to Consider
Other platforms you’ve heard us mention that you may want to consider Pinterest, Instagram, and SlideShare. We use SlideShare for when we do these types of presentations, to take these presentations and distribute them on SlideShare.
Again, it helps us increase our authority and presence across the web and may, actually sometimes, drive leads where people will find a presentation we put on YouTube or Slide Share and they call us. These things can have some direct impact on your business.
One thing I would say here again is don’t do Pinterest because you like to do Pinterest at home. You want to do Pinterest because your target persona is using it is active on it.
As we said, the important thing that we’re trying to consider here for you as an audience is, you’re small business owners, you have a limited amount of time that you can apply to social media. Let’s do that wisely. Only have these if in fact it’s going to really help you with reaching your target customer.
Google+ is also tied in to your Google logo listing. If you are a retail store and you’re trying to get reviews and engage there, that’s another