In a perfect world, websites load faster, developers can boost site performance with fewer techniques, owners require minimal resources to make their online real estate profitable, and SEOs can dramatically turn things around with a single change in strategy—then everybody’s happy.
That seems to be a world of make-believe, but you might lose your marbles if we tell you you’re living in it now. Yes, though it sounds too good to be true, that age is finally here, thanks to the revolutionary protocol, HTTP/2.
After a successful run by HTTP/1.1 for more than a decade, the time is almost ripe to pass the torch to its advanced version, which appears to be perfectly built for the current and future generations of modern websites.
As one of the top SEO companies in Denver, C1 Partners is thrilled to give you a quick rundown of the promising benefits of HTTP/2.
Takes Speed to a New Level
First and foremost, speed is the main selling point of this extremely sought-after protocol. Keep in mind that its precursor was released in 1999, and the countdown is now on to 2016. The Internet has evolved so much during this stretch, but not HTTP, resulting to myriad of inevitable shortcomings. Web developers the world over tried different workarounds to overcome its inadequacies, but they were merely Band-Aid solutions.
The entry of HTTP/2 into the picture is more than just a welcome development—it’s a badly needed antidote for the fast growing digital industry. It’s bursting with features that aim to significantly speed up webpage loading, including:
- Constant Connection – This protocol only uses a single connection between the browser and the server, saving a number of trips to establish several TCP connections whenever new pieces of information are required.
- Binary – Because the information is already in the format that computers understand, data translation is out of the picture.
- Multiplexing – No more waiting time for earlier transfers to complete before a new one is accommodated; this protocol allows several requests all at once.
Other than these features, HTTP/2 can also prioritize and compress information. It ensures the most important data are sent first, while minimizing your costs. The efficiency on how work is done to load a webpage with this protocol is seriously incredible.
Reduces Labor Big-time
Developers are one of the winners with the inception of HTTP/2. Its introduction is a relief for webmasters from the grind of doing additional work to make pages load completely ASAP. Granted that developers are okay circumventing the drawbacks of HTTP/1.1, it’s undeniable that these “fixes” sometimes lead to issues, such as domain sharding and inlining.
Now, developers have more freedom to play with every web component at their disposal to build the perfect website without hurting user experience. There’s just no better cure to slowdowns than a more suitable protocol.
(Potentially) Improves Your SEO
This isn’t official yet, but if you look closely, you’d realized that adopting HTTP/2 might do wonders for your search rankings eventually. Last month, Google’s John Mueller announced that they’ll support HTTP/2 early next year, if not by the end of this year. When this happens, don’t be surprised to see an increase in your rankings just by supporting this protocol.
In addition, every SEO specialist a good reason to believe that HTTP/2 is one of the most significant ranking factors in 2016.
On paper, HTTP/2 is definitely pure gold, but don’t be too quick to change without expert advice. At C1 Partners, you can count on us to give you an honest opinion about whether it’s worth your dollars to move to this protocol now or not. Contact us today, and let’s talk about what’s best for your site.