9. Create a robots.txt file
These files tell the search engines what you allow or don’t allow them to add to their search engine. Google provides a nice example of how to make a robots.txt file. It’s very easy to do. Add your sitemap location to the file and you won’t have to submit to search engines manually.
10. Update your site with fresh content and pages regularly.
Take care to build out the necessary content for your site first, addressing each of the target 10-25 keywords. Once that is close to being done, begin to blog regularly on topics related to your industry, being sure to utilize your target keywords and to link back to pages on your site. Finally, look to incorporate an RSS feed related to your market or industry that will also add fresh content.
Onsite Bonus Tip
Create Links to other websites – Search engines look for sites that link to other related sites, especially if they are local to your business or your industry. By creating a Resources page with keyword rich links, you can do this quickly and easily.
Off-site optimization is what you do to get other websites to create links back to your web pages and content, and hence help promote your business. Many experts say that off page optimization contributes 70% of a search engine ranking result. As a result, while it’s harder to do well than on-page optimization, it provides significant results for your efforts.
11. List your business on Google places and the Yahoo directory
This will make your business show up as a Google map search result and will drive more traffic from Yahoo. They carry a lot of weight with local search results.
12. Get Listed In Directories
Directories have been around for years, and search engines look at them for new links. Look for ones with high Google page ranks. Ones to seek placement in include the major local business directories including Google Plus Local, Bing Local, and Yahoo local, as well as DMOZ, Yahoo, Business Directory, Best of Web, BizWeb, Gimpsy, local Chambers of Commerce, the local Better Business Bureau, and Go Guides.
13. Give away free content
The more you make available for free, such as whitepapers, eBooks, prizes, and tools, the more people will want to link with you and they will share your information.
14. Ask the right people to link to you
Look for web pages of thought leaders in your industry and identify their Google page rank. Start with the ones with the highest page rank. Create links to them and request a link from them. Keep track of who links to you by using SEOmoz’s OpenSiteExplorer tool. It’s free and gives you a wealth of information about your site.
15. Become an expert
Write guest blogs on popular websites for your market or industry. Start your own blog and build it into your website. Participate on LinkedIn groups and conversations, Twitter, and Facebook. Answer questions on Yahoo Answers or Google Groups. Submit reviews to Amazon, Yelp, and Epinions. Comment on blogs in your industry and link back to your website.
Off Site Bonus Tip
Create a Link To Us Page – If you offer logos and keyword rich link text to your site visitors, they will often link to you. Create such a page on your website and let others get started on sharing the news about you.