If you’re a small business owner, you probably know that social media is a powerful tool to get your company noticed. While many businesses turn to Facebook or websites for social networking, Twitter is often forgotten because companies simply don’t know how to use it effectively.
Fortunately, Social Small Biz offers ten ways to get your company noticed using Twitter.
Here they are:
Using Twitter To Promote Your Business
- Be different – if you are operating in a crowded space or industry, then make sure you do your research. See what other companies are doing and try to come up with something unique and interesting that makes you stand out from the crowd
- Deliver great value – with all social media, value is key. If your followers feel they are getting something valuable on a regular basis then they won’t unfollow. Delivering value on a consistent basis is vital
- Engage – engaging with your followers in crucial in building a community, but it’s also a really good way to get noticed. Why not create a list of all the key influencers that follow you and make a special effort to engage with them on a regular basis
- Be helpful and useful – similar to delivering great value, being helpful is a good way to be valuable. Position yourself as experts in your field and help anyone out that is having problems
- Don’t overtweet – there is a fine line between being valuable and being annoying. Don’t overtweet. If you do, you’re followers may well let you know; if so, don’t ignore them – take note!
- Be controversial – This isn’t always easy to do, but if you can say something that is a bit shocking or surprising, you are likely to get more retweets and more interested followers
- Offer great discounts – if you are a retail brand, then why not offer really compelling offers to your Twitter followers that are better than the vouchers or discounts they can get elsewhere
- Retweet – if your followers tweet something really interesting, retweet what they say. Not only will this give your followers more interesting content to consume, it will help you build a relationship with the person you have retweeted
- Share links – sharing interesting content from around the internet that isn’t brand related will help convince your followers that you aren’t totally commercially focused
- Be normal – too many brands on Twitter try to be too corporate. By being natural, you can get across your personality and really connect with your followers