Google released a new mobile-friendly update on April 21st last year, and it drew a firestorm of attention to the need of improving website responsiveness and enhancing user experience on mobile devices. The event was called Mobilegeddon, and it sent webmasters, brands, and site owners scrambling to tweak their sites.
Now it seems Mobilegeddon is coming for the second time around.
Mobilegeddon Part 2 This May
One of Google’s software engineers, Klemen Kloboves, recently announced on the Webmaster blog that they would be boosting the impact of the ranking signal through an algorithm update. The update will help users find even more pages that are mobile-friendly and relevant to their search.
And it seems this update will be as significant as the initial mobile-friendly update.
What We Know So Far
What we know about the event is that organic search is the only area that will be affected; local search results won’t. Responsive design also does not directly affect rankings, and a separate mobile sitemap is necessary. In addition, this update will not affect desktop and tablet search results—just smartphones.
According to the search engine giant, the boost will happen at the beginning of May this year. Because the mobile-friendly algorithm is a page-by-page signal, Google will roll out the update gradually. This may seem like the slow rollout of Panda 4.2 but it’s not yet clear if the mobile-friendly update will take weeks or months.
Mobile-Friendly Sites Will Not Be Affected
Google made it clear that webmasters, businesses, and site owners who have already made their sites mobile-friendly will not be affected. If you need support with your site, however, try checking out the Mobile-Friendly Test. If you get a “Not mobile-friendly” result, make the changes and test your site again until you get Google’s green light.
Mobile Usability and Paying More Attention to Your Site
For sites that are not eligible for the mobile-friendly label, it’s time to do something about it before May. Start avoiding software like Flash that’s not common on mobile devices.
In addition, remember that mobile usability for users is as important as mobile-friendliness for search engines. Use readable text that don’t require zooming, too, and tweak the sizes of the content to the screen so users don’t have to zoom or scroll horizontally. In addition, make the sure buttons and other navigation elements are intelligently spaced, so that the users can easily navigate the site without accidentally clicking on something they don’t want.
If your site is not well designed for navigation, no user will want to engage with your site.
Don’t Forget the Other Ranking Signals
In addition, note that while mobile-friendliness has increased in importance, Google uses many other ranking signals than just the mobile-friendliness of a page or site. Never put other signals, such as content and links pointing to the site, on the back burner.
If you do, you’ll have a hard time putting your site on top of the search engine results pages (SERPs). If you pay attention, on the other hand, Google will appreciate it and will reward you with a higher ranking in the long run.
It’s also important to remember that quality matters more than mobile-friendliness. Therefore, even if your site is not mobile-friendly, but contains high quality content, it could still rank high.
Mobilegeddon Part 2: Small Change with Huge Benefits
The first Mobilegeddon was not exactly catastrophic, so this second one may not rock the SEO boat either. Although this is a relatively small change that won’t significantly affect search results, it still pays to keep up with the comings and goings of Google. The mobile-friendly status is still a binary consideration—you either have it and reap the benefits, or you don’t.
C1 Partners is one of the leading Denver SEO companies, and we can help you take advantage of this upcoming change. With the help of our SEO company in Denver, we can enhance the mobile-friendliness of your site and keep you on top of rankings.
Call C1 Partners today for a consultation.