Website optimization is the process of optimizing a websites ability to be pulled up on search engines. Search engines have a specific way that they search for relevant information based on the search criteria.
By understanding how a search engine works, a company can optimize their website to achieve the highest slot possible on search engine result pages for a given targeted keyword term. Website optimization takes into account what people are searching for and what keywords are relevant to the website. Keywords alone are no longer enough to get a search engine to pick up a web site. Search engines want only relevant information to come up on the search. Search engines have developed complex ranking algorithms taking into account not only the content on the website, and the code on the website, but also how websites are structured.
There is an entire industry of companies that offer the services of making a website optimized. Search engine optimization (SEO) consultants are companies that can help their clients optimize how their website is set up for peak performance. These companies have studied how search engines operate and understand how to best structure a website to have the search engines make the correct connections to bring relevant information to the results page. Website optimization is a wonderful marketing tool for any company. To have the most effective website for optimization, the SEO consultant will review many aspects of the client website including:
- Page Content
- Page Titles
- Meta Description
- Cascading Style Sheets (CSS)
- Domain Info
- Moz Rank
- Google Crawl Date
- URL Structure
Once they have completed their audit, they will be able to make recommendations about which elements may need to be changed.
Why Is Website Optimization Important?
Today, pages that appear on the first page of Google are clicked by 90% of visitors to that search result page. As a result, excellent sebsite optimization is extremely important to small and medium sized business as their customers increasingly turn to the web to research purchasing decisions and select products.
The measure of a website’s optimization is the position that a website occupies on the search engine result page for a targeted keyword. For example, if a person searches on “on page optimization denver” and you have a website for a on page optimization services, where does your company appear on the search results page. If you are listed near the top of the page, your the website optimization is working. If you are the next or even the third page the website optimization needs to be upgraded.
When a searcher gets the results the chances of them looking through pages of results is slim. Most users of search engines do not go beyond the first page of results. Website optimization can get your company onto the first page. These are of course unpaid results. Which means you don’t have to pay for people trying to find you and your service.
It is imperative that website optimization is in place for any company that does business over the Internet. This is how customers find you, know what products you have and what services you can offer them. Being near the top of the search engine results is very important to the company.
Good website optimization can help your company customers find you and also show new customers where you are. This is a marketing strategy that can do wonders for a business.