Category: Paid Search

Expand to New Markets with Google AdWords PPC

The digital marketing discipline continues to develop and improve upon existing strategies to keep up with the rapid changes inherent to its platform. This way, the method of promoting businesses online never stagnates. In an increasingly digital-centric world where trends are fleeting or exist solely to set up the next big thing, simply having one

Claim Your Spot: Making External Sites Rank High for Your Brand

Want to dominate the first page of Google?We all do, and common knowledge dictates that you build your own site, optimize it for the search engine, and pray that it does well. But you might actually have more success by creating a page on social media platforms (e.g. Facebook and Pinterest) and review sites (e.g.

Extension Overload: Finding the Balance When Using Ad Extensions

That’s all you have when coming up with a Pay-Per-Click (PPC) ad. And as many marketers know too well, the challenge here is not to come up with a copy without going beyond the limit—but rather to come up with a 130-character headline, a display URL, and description lines that will draw customers in. Image Source:

AdWords Introduces Changes to Definitions of Conversion Reporting and Columns

Change is upon us once again. In September, Google announced that AdWords will modify the definition of their “conversions” columns and report editor. Before we dive into the update, let’s have a little background review. In the conversion tracking platform, the “Conversions” column shows the number of conversions you’ve received, across all conversion actions. You

Denver SEO Company Helps You Make The Choice between SEO and PPC

While using both PPC and SEO is often an excellent approach for driving new customers to your business, there may be a point when you are going to need to choose between a strategy that is based more on Search Engine Optimization or one that is going to follow the Pay-Per-Click model. Each approach has

Google Adwords Keyword Selection and Keyword Targeting

This is part 8 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Let’s say you have a search term like ‘Skis’, and it’s a very general term, and you’re likely to get lower conversion rates. You’re likely to get a high

Google Adwords: Using the Correct Match Types

Keyword match types are vital to your success. This is part 6 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Match types are really, really important, and we’re going to describe what this means here in a second. I want to

How do you estimate your Adwords budget?

This is part 3 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Now, let’s talk about how to figure out whether or not you should use pay per click, and if you use pay per click, how much should you spend?

Google Adwords vs. Adwords Express

This is part 2 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords We’re going to talk about Adwords versus Adwords Express. Adwords Express is not a bad solution if you will for small businesses who don’t want to manage a more

How to Use Google Adwords

This Video Presentation below was given to the Snowsports Industry of America in June of 2014. The transcript begins below and will be topically divided amongst more than ten blog posts. Today, we are going to be talking about understanding Google Adwords. For more information on our Google Adwords services click a link below: C1