Paid Search That Drives ROI, Not Meaningless Clicks or Metrics
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Billions of dollars per year are spent in paid search, and in your industry, competitors are spending more money or more time focusing on the right signals for their business that drives customers to them and away from you. The paid search algorithm is highly complex and takes years of studying and experience to drive efficient results. You may have tried paid search before and seen lackluster results, or you may be failing at driving a good ROI today, but you are having trouble pinpointing exactly what you are missing. The truth is that paid search may or may not be a good use of your money – what if you had a trusted expert that could learn about your business and the services that bring home the bacon and apply their knowledge of paid search to give you an honest assessment of what you could expect?
We’ve helped dozens of businesses in the same position as yours not only determine if paid search is a worthwhile investment with a compelling potential ROI, but also execute and prove this vision and strategy. we know how much the average business struggles to maintain their own Google ads account or to accurately manage agencies who claim to be driving revenue up. We commonly increase efficiencies in paid campaigns by 30% within the first 30 days how long the rules and continue to drive better and better results for years to come.
How do you get started?
Objective & Ad Campaign Review
Many agencies fail to perform in-depth analysis of how ROI is achieved in a business before prescribing solutions to accounts. We’ve learned how important aligning accounts and campaigns to a business is, and perform this analysis before you ever sign a contract.
Utilizing third party tools like SEMRush, Moz, Ahrefs, and Google’s own Keyword Research Tool, we apply the learnings in step 1 to our internally developed financial model to assess, conservatively, the potential value of a paid campaign – good or bad.
If step 2 proves a profitable opportunity based on your objectives, we lay out the steps needed to apply industry tactics to a strategy designed around your business needs, and show you exactly what it will take to get there.
Schedule a time to talk to us about your PPC goals, and we’ll show you how to get there.
Medical devices may not be the first thing that comes to mind when talking about paid search, but clients who are successful with us approach us with business challenges for our team to solve using the tools at their disposal. This client struggled to find and acquire patients who could qualify for an experimental medical procedure, and C1 built a series of paid search campaign that reliably met patient acquisition goals within 30 days in a variety of international markets. These efforts became a critical piece of the puzzle when assessing new markets for expansion.Medical Device Start-Up
A national company with little traction in marketplaces other than Amazon, this client approached us to finish developing a campaign with sound foundations, but poor tactical execution and almost no accountability to the project itself from the direct employee charged with delivering. After a short onboarding period, we achieved the client’s desired CPA goal of $11 within the first 90 days – over a 30% reduction in what they had enjoyed previously. This early achievement of a year-long goal allowed our team more flexibility in improving other areas of marketing for the client.National Home Product Retailer
A local company with national aspirations, we developed a paid search marketing campaign for a retail chain of ski and snowboard equipment and apparel that leveraged their unique relationships with their vendors and emphasized only the most profitable segments of their product offering. This has allowed the client to further develop their customer base outside of their home state to the entire US, competing and outperforming the likes of REI and Backcountry.com. They’ve gone from no online sales to over $500K per season, and the profitability we’ve achieved is repeatable many times over.Ski & Snowboard Retail Chain
PPC engagement with C1 Partners ensures:
Alignment With Your Business Goals
We take the time to sit down with all of our clients and really understand their needs. Sure, we can get clicks. But if that traffic isn’t valuable to your business, it’s a waste of time and money. So we want to align ourselves with your business so that we are all swimming in the same direction.
Thorough Keyword Research That Uncovers Great Opportunities
We don’t mess around when it comes to keyword research. Other companies will make ads for “vanity keywords” – keywords that you really want to show up for, but may not actually be as relevant as you might thing. Instead, we really dig into the data, find the best keywords for your business, sort them into groups, and present you with the possibilities.
Well-Structured, Highly Specific Campaigns
Google Ads rates every ad on it’s “quality score.” Quality score is a metric that basically tells us how relevant the ad and the landing page are to the keywords you’re bidding on. With our SKAG approach, we are able to be very specific with our ads, increasing your quality score and helping your ad to show up more often.
We’re business people first, and that’s what makes our approach different in how:
- We align with our customers
- Develop modeling that ties keywords to shared goals and KPI’s before you ever sign a contract
- Our tried and tested best practices SKAG approach and intimate understanding of competitive factors drive higher quality scores and ROI
- Our conversion audit ensures we only optimize to profit producing activities
- We execute campaigns
- Our tried and tested best practices, SKAG approach, and intimate understanding of competitive factors drive higher quality scores and ROI
- Each account manager is certified in advanced Google Ads training So that the advice you receive is accurate and based on real world experience
- Our experience allows us to take advantage of new solutions and beta testing new advertising methods that most would ordinarily not have access to
If you want to get an PPC solution in the next 90 days, you want to get started now!
Fill out this form to set up a consultation.