What Is Retargeting?
At some point, it happens to all of us: you spend a huge amount of time designing exactly the perfect digital ad and a not-insignificant amount of money on the perfect placement. That ad works wonders and attracts the attention of a huge number of prospective buyers. It funnels them right to your landing page or website the way you wanted them to, and then… nothing. For whatever reason, they navigate away from your page. Maybe they added an item to their shopping cart, maybe they didn’t, but it doesn’t change the fact that they’re gone.
At that point, you can’t help but wish there was a way you could get more ads in front of these specific people. Maybe they just got too busy with life and forgot, maybe they were on the fence about a purchase and needed just a little nudge to the other side that you couldn’t give. You know that if you were given just one more opportunity, you could do what it takes to close the deal.
This, in essence, is what retargeting is all about.
Also commonly referred to as remarketing, retargeting is a specific type of online advertising that lets you keep your brand – and its advertisements – in front of people AFTER they’ve left your website. Consider for a moment the fact that for the vast majority of all websites, only about 2% of Web traffic actually converts on the first visit. If you had an opportunity to essentially guarantee that these people would come back for a second (or even a third) visit, you would take it, right?
Thankfully, you do. It’s called retargeting and it’s about to change your life.