You’re no doubt aware that video on the Internet is becoming more popular all the time, especially as Internet connections in general become faster and more affordable. You were likely not aware, however, of just how extensive the reach of video has become in such a short amount of time. According to a study conducted by KPCB, online video will account for an amazing 74% of ALL Internet traffic by the end of 2017. Over half of the people who are online right now will watch at least one video before the end of the day. Even using the word “video” in an email subject line can boost the rate at which people actually open that message by an astounding 19%.
Video Advertising: By The Numbers
Another one of the reasons why video advertising is so powerful ultimately comes down to its malleability as a format. Video isn’t just great for people searching for content on Google or browsing their favorite channels on YouTube – it’s also a major hit on social networking sites in particular. According to one recent study, an incredible 82% of Twitter users actually watch video content on the site – something that runs contrary to the actual intention of the platform, which is to give people short bursts of content in the quickest way possible. Also consider the fact that sites like YouTube have massive user bases, all of whom are actively looking for more content all the time. According to another study, YouTube has over a billion active users – or roughly one third of all the Internet users on planet Earth. Let that sink in for a moment. 45% of those users watch more than an hour of videos per week, breaking down to about 500 million hours of videos being watched on YouTube every single day. More video content has literally been uploaded in the last 30 days than all major television networks have created in the past three decades combined. This was true last month, it will be true this month, it will continue to be true next month and beyond. Based on that, it should come as a surprise to absolutely nobody that 87% of digital marketers are currently using video content to further their campaign efforts – a number that is steadily climbing all the time. But again, simply using video is not enough to guarantee success. Video is a tool and as with any tool, it all comes down to how you use it. If you truly want to excel at video advertising on sites like Google, YouTube and others, there are a few key things you’ll want to keep in mind.