Local SEO Services
What is Local SEO?
Local SEO helps your website rank higher in specific local markets. Techniques include the claiming of local directory listings, building local citations, and on-page optimization. SEO has proven to be an important marketing strategy for those with physical locations.
Why Start Doing Local SEO?
The higher your site ranks in local search, the more customers you will see coming through your doors. Today’s consumers use local search engine results far more often than the Yellow Pages. If you aren’t visible on page 1 or the maps, you are missing out on paying customers.
Service Area and Relevance
Search engine results are good at showing your business in local searches based on your physical location. However, it is difficult to appear in results for areas that you service beyond your own address. The search engines need physical addresses, not post office boxes or other virtual addresses. You will want to have physical addresses for satellite offices in other cities. Those physical addresses will help your business rank well in searches for your products and services in those areas.
What is the NAP and Why its Important
The term “NAP” stands for your company’s name, address, and phone number. This information is critical data that search engines use for local search results. It is the way the engines determine that your business exists. The key is consistency. You want your NAP to be the same everywhere your business information is listed online. These listings could include a Google business page, a Facebook listing a Yelp listing. Search engines consider a few aspects of your local listings. First, how many citations of your business exist. Second, the quality of those listings. Finally, the consistency of the listings across all citations. You will need to do a lot of work if you move locations or change your business name to clean up your online citations.
Local searches on Bing, Google, and Yahoo produce first-page results in the following order:
- Paid ads
- Organic listing(s)
- Maps pack listings
- Additional organic listings
A separate algorithm generates the Maps listings from teh organic listings. Data shows that 45% of searches go to the three listings in the map pack. Optimizing for the Maps pack requires NAP consistency and well managed Google+, Bing Places for Business, and Yahoo Business pages. Without proper optimization, your business will not appear in the Maps listings. Since the Map pack takes up so much of the first page of search results, failure to show in the Maps will decrease your company’s organic traffic.
Reviews are one of the most vital aspects of online marketing. Unfortunately, much about getting and managing reviews is out of your control. Data shows that reviews have an impact on your business, depending on whether the review is positive or negative.
Reviews also appear to have some influence on search engine rankings. You need to be aware of your online reviews. Also, you should make authors know that you appreciate their reviews. A sign reminding them to please review your business is about as far as you can go.
Never ask for reviews or incentivize with a special deal or coupon in exchange for a review. This is equal to buying reviews and it will come back to bite you. The customer’s experience should be enough to generate a review.
For effective local SEO, you must optimize your website for local search. This optimization is critical if your business serves an area beyond your primary location. To rank your business in local results for areas that you serve, each area should have its own landing page. You should tailor these pages with unique content that is relevant to each area. This local optimization is the key to moving your company onto the first page of the search engine results for local searches.
Created by Google, Bing, Yandex, and Yahoo!, Schema Markup refers to code that you can put on your website to help search engines return more accurate and relevant information for your users. It is essential in providing valuable context to search engines and for increasing relevancy. It also likely is a factor in determining how you rank.
One important thing to know about Schema Markup is that it was created to help users see what a website and a business is all about while still on the search results page.
Schema Markup is employed differently across content-specific areas such as:
- Local Business Landing Pages
- Restaurant Information
- Product Reviews
- Product-Specific Pages
You should gain a better understanding of what Schema Markup is, how it is best employed, and how to pick the right type of Markup to meet your objectives. If you need help with this, don’t hesitate to contact C1 Partners.
Local Listing Reports
A listing is an off-site directory page for your business information. Some of the most common listing sites are:
- Google My Business
- Bing Local
- Yahoo Local
- Yellow Pages
- Dex Knows
- City Pages
Ensuring that your business name, address, and phone number are consistent across all of these online listing sites is a highly important ranking signal for Google’s updated local SEO algorithm. Consistency is a must if you want your website to rank higher.
If you want to clean up your listings, you can access our free Listing Scanner. We will provide you with a comprehensive report of more than 60 different listings. It will help you pinpoint any inconsistencies in your business information.
As an aspect of local SEO, citation building is highly important for small- to medium-sized businesses. It involves getting vital business information on as many pages as possible. Like backlinks, citations help boost your SEO – however, unlike backlinks, these don’t have to be linked to your business’ specific website or domain.
High-quality citations include some of the following core components:
- Business category
- Hours of operation
- Detailed business description
- Accepted payment types (credit or debit card, cash only, etc.)
- Email addresses
- Phone and fax numbers
- Links to social media accounts
These will help users not only find your business, but also learn as much about you as possible. This is all information that a person will need when deciding to make a purchase.
Citation building demands a lot of effort, as changes will have to be made every time you modify an aspect of your business. To make sure that all your citations are accurate, you should work with the right digital advertising agency, like C1 Partners. Contact us today for more information.
Blogging For Business
Your blog is a marketing asset that is critical to driving traffic to your website and for positioning your company as a thought leader in your market. Many equate the blog as the “accelerator pedal” or “throttle” for your car. Want more traffic? Blog more. Want less traffic? Blog less.
Before getting started, there are a few things to remember about blogging for business.
- First, frequency matters. You should blog at least once per week, and if possible, 2-3 times or more per week or more. Research has shown that businesses that blog at least 16 times a month have twice as much traffic as those that blog less than four times per month.
- Second, optimize your posts. Use targeted keywords to drive your topics, and then optimize your blog posts like you would optimize your website pages.
- Make content useful for visitors and search engines
- Improve conversions
- Increase search ranking
- Optimize on-page SEO
- Build site structure for target keywords
- Help drive off-page SEO
There are several different layers to local SEO and we believe we should keep you informed. We make sure that you see the results that you expect and know what you are buying.
- 24/7 Dashboard: We provide you with a dashboard offering detailed reports on our activities and your search position for any given keyword. You should know where you stand when it comes to search. The dashboard is continuously updated.
- Link building & citation reporting. We have no secrets. Our team provides ongoing reporting detailing every link we have earned for your website.
- Website analytic reporting. Our client dashboard integrates with Google Analytics data to help give you direct insight into how our marketing strategies are impacting your business.
14 Reasons Why SEO is still the Best Marketing Strategy for local businesses
With all of Google’s updates, algorithm changes, costly outbound marketing methods, increasing mobile search traffic, and customer concerns with credibility, SEO is used not only as a marketing tool, but also an essential method producing a massive ROI.
Find out why SEO is still the best marketing strategy for local businesses
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