What is it?
Local SEO helps your website rank higher in specific local markets. Techniques include the claiming of local directory listings, building local citations, and on-page optimization. SEO has proven to be an important marketing strategy for those with physical locations.
The higher your site ranks in local search, the more customers you will see coming through your doors. Today’s consumers use local search engine results far more often than the Yellow Pages. If you aren’t visible on page 1 or the maps, you are missing out on paying customers.