Facebook Advertising

While it’s true that Facebook and social networking in general may have began life as something of a novelty, those days have long since come and gone. Facebook is no longer just about staying in touch with friends that you haven’t seen in college, or family members that moved halfway across the country. It’s about more than sharing photos of your latest vacation (or that tasty meal you had for dinner last night). Facebook in particular has quickly grown into one of the dominant forms of communication on the planet and recent studies go a long way towards proving exactly that.
To get a better idea of just how powerful Facebook truly is, consider the following statistics:
  • Active Users

    As of 2017, Facebook has 1.71 billion (!) monthly active users. Even when you consider the number of people who use the site on a daily basis, that number only drops to 1.13 billion users around the world.

  • Friends List

    The average Facebook user has about 155 “friends” on the site – probably more than most people have in real life.

  • US User profiles

    While Facebook may have started out as a site catering exclusively to college kids, those days are over, too. 82% of people between the ages of 18 and 29 years old who are online in the United States have a Facebook profile. When you consider people between the ages of 30 and 49 years old, that number only drops to 79%. Even 56% of seniors in the United States aged 65 and over have a Facebook profile. 

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But again, Facebook is about a whole lot more than just bringing people together. It is also an incredibly efficient way to connect people directly with the brands they know and love so much in a way that is unlike anything else that has come before it.

The Power of Facebook: Facts and Figures

To say that Facebook in general is a popular platform among marketers is something of an understatement. As of 2017, 92% of ALL social media marketers are actively using Facebook for advertising purposes. There are more than 30 million “business” pages on the site right now, just waiting to attract the attention of an audience ready and willing to make a purchase. 
A large part of this has to do with the fact that Facebook doesn’t just have a massive audience – it also has an incredibly engaged one, too. Facebook users spend about 40 minutes on average per day on the site. That is higher than every other social platform currently in existence. Even the second place site, Tumblr, only averages about 34 minutes a day. Instagram sees about 21 minutes, Pinterest sees about 20.8 minutes and Twitter and Snapchat both come in at around 17 minutes per day.
But as with most digital advertising techniques, just the fact that you’re willing to jump into the wild waters of Facebook with open arms isn’t enough to get the job done. Simply putting an ad on Facebook isn’t going to get you the results you’re after. As always, success in terms of Facebook advertising is all about getting the right message in front of the right people at precisely the right time. For this, you’ll need to keep a few key things in mind.

Facebook Advertising: What You Need to Know

One of the major reasons why Facebook is such a powerful platform in terms of advertising is because it is so malleable – it has a level of customization that allows it to essentially be anything you need it to be, whenever you need it to be that.
But because of that, there is no “one size fits all” approach to Facebook advertising. There isn’t a single “right way” to market on Facebook – simply the way that is the most appropriate for the audience you’re trying to reach. 
First off, you’ll need to start out by designing multiple advertisements to take into consideration the exact formats that users will be experiencing them in. While the vast majority of Facebook’s users access the site via mobile platforms, this is not true for everyone. So you’ll need optimized, thoughtfully designed desktop ads to run when appropriate and mobile ads to run when the conditions are right.
You’ll also want to work hard to separate your ad groups by ages – something that Facebook allows you to do quite effectively. You would never try to market to a 24 year old the same way you would a 65 year old if both people walked into your store at the same time – so why should the same be true of Facebook?
You need to create unique ads that offer unique experiences catered to the unique people who will be viewing them – only then will you be able to both attract the attention of your audience and preserve that attention for as long as possible. 
All of these are among the many reasons why partnering with the right digital advertising agency is so important – they can help you laser focus your efforts on making sure that your message is received in the best possible way given the circumstances. 
  • Banner Ads

    As one of the oldest forms of online advertising, these can feature text, images or videos and usually appear at the top or on the side of a page.

  • Native Advertising

    These ads take the form of Google Display Ads, sponsored ads on social media and similar types of content – they’re designed to look and feel like they’re an organic part of the site they’re found on.

  • Branded Content

    This type of display advertising is designed to be hyper-relevant to your audience’s interests and usually lives on blogs, social media profiles and search engines.

  • Sponsored Content

    These ads are also designed to be incredibly relevant and provide something both interesting to readers and promotional at the exact same time.

C1 Partners: Taking Your Facebook Advertising to the Next Level

As digital marketing professionals with years of experience in these matters, we truly believe that Facebook advertising is one of the most important assets that brands have available to them today. Not only does it allow you to connect with your audience in a meaningful and organic new way, but with the right techniques, knowledge and talent it’s possible to create the type of momentum that can sustain your business for the next decade and beyond.
If you have any additional questions about Facebook advertising that you’d like to see answered, or if you’d just like to sit down and speak to someone in a little more detail about your own personal situation, please don’t delay – contact C1 Partners today. 

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